Overview This customer is one of the fastest growing real estate companies in the eastern hemisphere, and develops a wide-range of infrastructure projects including residential & commercial complexes. To cater to their changing business and customer requirements, the organization chose to migrate to Salesforce as a centralized CRM system. Challenges The customer had higher operational and maintenance costs involved in integrating 3 systems SAP, Oracle CRM on demand and local server to align key business functions. They also faced some serious issues with data redundancy, their ability to send rich text emails, manual email and inconsistency because of multiple … [Read more...]
Archives for January 2020
6 Digital Commerce Trends for Marketing Leaders
Via Gartner contributor: Gloria OmaleMarketing leaders should use these digital commerce trends to meet customer expectations for a more convenient, relevant and streamlined buying journey. Companies are realizing that digital commerce is a key focus for organizations looking to improve customer experience and increase sales. From Amazon Alexa to Snapchat, technology advancement is changing customer expectations of the shopping experience, significantly impacting marketing and digital commerce. The Gartner CMO Spend Survey 2019-2020 revealed that CMOs place digital commerce in the top 3 strategic capabilities, allocating 9.2% of their marketing budget to digital … [Read more...]
A Guide to Building a Marketing Tech Stack
Marketing and technology go together By now it’s no secret that marketing and technology go together. They’re a duo. Naturally paired together to enhance the overall experience. Nowadays, it’s quite near impossible for marketers to perform without the right tools and technologies in their arsenal. The marketing world is non-stop and there are literally thousands of tools and innovations that were designed to help you automate and simplify your marketing efforts. One of the more jarring tasks of many businesses we’ve worked with is selecting from the vast pool of tools to use. This is where having a marketing technology stack becomes fundamental to your business’ marketing strategies. … [Read more...]
API-Led Connectivity and the Application Network Effect
Living in a digital world As we enter the third decade of the 2000s, it’s clear: we live in a digital world. The ways we learn, communicate, and work are increasingly digital. What powers this new world isn’t just the digital information — data, images, graphs — itself; the real power of the digital world comes from the connectedness that allows us to interact,integrate, and innovate using this information. This connectedness creates a non-linear relationship between the amount of digital information we produce and its impact on society. As long as there has been digital information, there has been a desire to share it. In the early days of software applications, that meant … [Read more...]
