What if your website isn’t ranking on the first page of Google? It will be very difficult for visitors to find your website for your products and services. You know that a well-built Search Engine Optimization (SEO) support is a must for this. Well, did you know, how hosting can support or harm your website? Hosting is the most significant factor that can improve your google ranking. So to grab a better position on the Google search ranking, the first thing you need to do is find the best hosting company.
What does a good hosting really mean? Take a detailed look at the key factors that you must expect from a web host.
1) High Uptime/Low Downtime:
Sometimes, websites aren’t accessible due to some technical issues with the server hosting. The amount of time it remains inaccessible is known as the downtime. Downtime has a big impact on your SEO ranking and also lowers your conversion rates. So make sure you find a host that offers the highest uptime for your website. It’s better if you get a hosting that gives 99.9% uptime to your website.
2) Local IP Address:
Why is it important for your hosting to include a local IP address? The geographical location of your website is linked to the IP address that is allotted to your website. The IP address needs to match your country. If not, it can hamper your SEO ranking. When you choose a local host, you can target the local audience easily.
For Example, Google will prefer to connect the users from the USA to the USA website. This will improve your local search engine ranking.
3) Website Speed:
In this fast-paced world, people don’t like to wait. If your website takes a longer time to load, users will immediately jump to some other website. This will increase your bounce rate and it will directly affect your search engine ranking.
Make sure you get a web host that uses the latest caching technologies to decrease the load time and provide high traffic to your website.
Getting your website secured is also an essential factor. If your website isn’t secured, there is a possibility that a hacker might create fake backlinks or add some spam pages to your website. This can be a huge issue for your website. So, it is better to use an SSL certificate.
5) 24/7 Support:
What if your site goes down but your hosting company isn’t available to assist you? You can imagine the kind of trouble you will get into while facing any technical glitches on your website. So, check out if the company has employed experts and offers 24/7 tech support to fulfill your website-related needs.
Before you sign a contract with any web hosting company, keep in mind the points mentioned above. Do a quick research and spend some time to check out user reviews. Select the highest performing host that will improve your Google rankings.
Contact Sharon Herrnstein, Chief Marketing Officer at firstname.lastname@example.org today for a FREE and no obligation consultation call. We can help ensure your investment in marketing truly supports your organization’s goals whatever platform you’re working with.