When all of a sudden your webpage starts losing its position, it becomes really difficult to overcome that situation. In majority of instances, it is not that tough to find out the exact reason behind the downfall.
If you are being able to understand the reason behind the drop in ranking, it becomes easier to determine what actions to take to recover it. Here is a list which includes checklist to run through to find out the exact cause.
Change in Algorithm
Many positioning drops happen because of algorithm updates. As updates have become sophisticated and are rolling out slowly, the industry is not getting enough time to understand their impact. It is important to know whether your ranking drops coincide with ranking variations often.
Addition of new links can also trigger a temporary fall in rankings. Basically, trustworthiness of website and authority of linking domains determine the impact of new links. If you website had already experienced trust issues, chances are that Google may randomize the impact of new links. To check if the addition of a new link is the reason behind ranking drop, check out with backlink tools like Ahrefs and Majestic.
If the ranking has dropped on highly commercial terms, it is possible that the drop is a result of a penalty. Penalties can be manual or may be applied algorithmically. In both the cases, it is necessary to take immediate action to remove the issue. Check for new messages and look at manual actions section.
Changes to the site
Web developers can make changes to the website without informing the marketers or stakeholders. It is necessary that you will be having scheduled crawls which allow you to compare crawls and marking changes that took place on the site.
Sometimes, rankings periodically drops as a result of empty markup being served to Googlebot, because of broken caching function. Speak to the team responsible for the server and check with the server logs.
Changes in click through rate
Decline in click through rate is less likely to be impactful. As user signals grow in importance, this is to suggest that click through rate has an impact on ranking performance. Sudden drop of click through rate is a valid reason behind ranking drop.
In such a situation, go to Search console and then chart the click through rate over the previous 90 days.
Finding out the reason behind ranking drop is not that difficult. Once you find it out, it will help you take proper action and will let you reverse the damage. It is all about executing the right ways of working and put into practice the perfect solution so that you can prevent unnecessary drops in ranking.Contact Vglobal for digital marketing services.