The increased use of technology and social media platforms enables customers to discover a variety of new products and brands. But this has made the purchase more difficult due to numerous options available to research various brands and compare their pricing to make a final decision.
Your business needs to implement the marketing funnel strategy to engage with modern-day consumers. The digital marketing agency in New Jersey uses the full-funnel strategy to help brands convert their prospective audience into customers.
What is a marketing funnel?
The marketing funnel is a method used to turn leads into customers. It can help your business to generate sales in an orderly system. Using the market funnel concept, you can attract customers by social networking, on-line incentives or different marketing mix. A full-funnel marketing approach consists of a wide net to capture maximum leads. As you move towards the bottom of the funnel, it becomes narrower and your marketing efforts are more focussed to target the qualified audience, more likely to convert into customers.
Stages of the marketing funnel
There is no universal funnel and its stages may vary based on the marketing approach or the industry. Check out the following stages we can use:
• Awareness—Create awareness and knowledge about the products to influence and attract new customers who may not be introduced to your brand.
• Consideration—Create an impact on people to consider your brand over the competition.
• Conversion—Boost action by promoting landing page forms, online sales, or any other similar actions.
Marketing organizations should create full-funnel strategies such as
• Full-Funnel Paid Media
Full-Funnel paid media is the most effective way to target a qualified audience. Social media ads continue to develop with various ways to categorize the audience and reach them using the right content at different stages of the funnel. The easiest way is to create retargeting segments to focus on audiences who have visited the pages.
People who have visited your homepage or a blog post are a part of the top segment of the funnel. Anyone who visits the product page can be a part of the middle of the funnel segment and those visiting the pricing page can be moved to the bottom of the funnel segment. Retargeting based on web pages can gather unqualified leads in campaigns that aren’t useful.
• Full-Funnel Content Marketing
It is observed that the majority of content marketers focus on the middle and the bottom of the funnel approach. The content should relate to the customers, their experiences, and issues. Content strategies should be designed to build trust and credibility with prospects.
This is a long-term method that may not offer returns right away but builds trust among the customers over the long run and contributes to lower acquisition costs. With content used at every stage of the funnel, consumers can find answers to their questions. Full-funnel content marketing is significant to help customers find your products through research.
• Full-Funnel Email Marketing
Email can be used at every stage of the funnel and it is somehow related to the content marketing strategy. It includes bi-weekly emails to the leads who aren’t directly connected based on the depth of engagement. Mostly, it is an education first piece of content that consists of less information about the product. Email marketing needs assistance from the sales team to ensure that the emails are aligned throughout the entire funnel.
You can get qualified leads for your products and services if the right strategies are applied. The digital marketing agency in New Jersey will help you to find the best marketing techniques for your business. Get in touch with Contact VGlobal Inc. today!