Technology is ever-changing and so are the marketing trends. The marketing initiatives for your business should be updated to fit in the current trends. Digital marketing has become one of the most important aspects of all businesses. Nowadays it very difficult for businesses to sustain their brand without online marketing. To stay ahead of the competition, you must know about the latest and upcoming trends in online marketing. Here’s a look at the top 5 digital marketing trends of 2020.
1. Video content
According to a study by Wyzowl, around 85% of marketers use videos for marketing and business promotions. Video marketing has also helped many brands to increase their conversion rates. People watch videos to find information and learn various things. So, videos are the best way to provide important information about your business and promote your company’s values and culture. YouTube is becoming increasingly popular to share information and so, you can harness the power of this media to market your business.
Influencer marketing is trending on social media. In this type of marketing, an influencer uses social media platforms to inspire his followers to think about specific products and services. With the increasing popularity of social media, it is also observed that more than 50% of internet users follow some influencer account on social media. While using influencer marketing for your business, you must choose an influencer who has an audience who you would like to target.
3. Artificial Intelligence
Even though Artificial Intelligence isn’t a new thing, but it is not much used in online marketing. But this seems to be changing in the year 2020, where marketers are increasingly using AI in the marketing strategies. One of the examples is an automated chatbox model that is used on websites. AI is used to automate a lot of processes and cuts down marketing costs. It will accelerate growth in areas such as e-commerce transactions, customer service and product recommendations.
4. Voice Search
Voice search is becoming popular to find information that is available online. The reason for the increase in this phenomenon is the introduction of devices such as Amazon Alexa, Google Home, and many others. Voice search will soon be a major searching method used for search engines. Around 50% of searches over the internet are expected to be through voice in the year 2020. So, it is important to optimize your marketing strategy, content, and website to make it compatible with voice search to increase traffic.
5. Social media commerce
Social media has become a significant part of online marketing for all kinds of businesses. It has also gained importance as a major marketing tool for e-commerce businesses to advertise products to increase sales. According to a survey, many of the Instagram users frequently find products on Instagram. This trend of buying and selling products on Instagram seems to be increasing in the year 2020.
Need guidance to know how digital marketing trends can help you grow your business in 2020? Contact VGlogal Inc. today!