Mobile Marketing has revolutionized business and it can be viewed as an art of marketing your business to connect, encourage mobile device users. Mobile Marketing is an approach to grow your business and can help targeting potential customers who use smartphones and tablets.
Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps. Mobile Marketing surely improves the audience targeting and accelerate the optimization of your business by ensuring much broad reach compared to digital marketing campaigns that do not include Mobile Marketing strategy.
Why your business needs mobile marketing?
As per the recent reports, 40% of users’ internet time is spent on their smartphones, which means most of your users are already using mobiles and to target them, you have to incorporate Mobile Marketing Strategy in your marketing campaign. Everything these days can be done using mobile phones. Some other notable statistics about Mobile Marketing for you are-
- 80% of mobile device time is spent on Mobile Applications
- 70% more web pages are browsed on tablets than smartphones
- More than 65% of emails are first opened on a Smartphone
- More than 60% of B2B buyers frequently use mobile for accessing Vendor’s content
- Around 95+ % of adults prefer using smartphones for searching any queries
What are types of mobile marketing strategies?
- In-game Mobile Marketing
- App-based marketing
- Location-based Mobile Marketing
- Mobile Search Ads
- Mobile Image Ads
- QR codes
- SMS
Let’s see Digital Marketing Strategy Guide
In order to achieve digital marketing campaign objectives, businesses should undertake following steps:
Step 1: Identify your goals
You need to identify your business mission and objectives at the beginning of campaign. This will help you determine which digital marketing strategies your business will implement.
Step 2: Analyze your past strategies
Here analyze your past strategies and analyze your competitors marketing strategy. You can use SEMrush to identify the SEO strategies of your competitors.
Step 3: Identify your target audience
Identify your audience wisely by gathering data to build a buyer persona of them. This will assist you in developing an effective digital marketing strategy.
Step 4: Identify your means
It is very important to identify your means that primarily consists of available budget, a current team of skilled people and the digital channels you propose to use. Properly assess your team of people and ability to deliver on the digital marketing campaign and hire new people.
Step 5: Create the strategy plan
Create a digital marketing strategy plan with consolidated data. It is better to create a digital marketing calendar consisting of the critical campaigns spread out through the year.
Step 6: Measure your results
It is useful to frequently measure and monitor the performance of your digital marketing strategy and make changes accordingly.
Wish to enhance your marketing?
VGlobal is a well-known digital marketing agency in NJ, offering a wide range of digital services, including SEO, SMO, SEM, social media marketing, and content marketing. We customize every digital campaign and help clients to achieve their business goals. Our ethical approach and experienced team play a major role in successfully serving our clients with excellent digital marketing solutions.
