Trend 1 | Organizations are Being Built Around Customer 360º
Cloud journeys are focused on open, hybrid environments, where data must be well integrated and fit for purpose. Customers are embracing Salesforce’s Customer 360 and MuleSoft to create a unified customer profile. 9 out of 10 Salesforce customers rank integrating data sources as their top priority.
Trend 2 | AI Efforts are Scaling Up
Organizations are reimagining critical workflows, moving from piloting AI to scaling it. With the goal of augmenting human decision-making, investments in AI need to include investing in employee training and reskilling. 83% of businesses piloting AI will implement in the next 18 months.
Trend 3 | Sellers Want More Mobile
The arrival of fifth-generation (5G) mobile networks brings a new standard for fast, secure, and reliable mobile capabilities. Salesforce’s strategic partnership with Apple should mean organizations prioritize giving sellers access to real-time data in front of their customers. 73% of sellers are in front of a desktop computer, 8% are on a mobile device.
Trend 4 | 24/7 Salesforce Management Moves Mainstream
Salesforce has become a mission-critical application. To help keep Salesforce relevant to the business at any given moment and respond to ongoing changes, customers are seeking consulting partners. 67% of Salesforce customers who use a consulting partner for 24/7 Salesforce management realize their target ROI.
Contact Sharon Herrnstein, Chief Marketing Officer at email@example.com today for a FREE and no obligation consultation call. We can help ensure your investment in marketing automation truly supports your organization’s goals whatever platform you’re working with.
Source : Bluewolf