An effective data strategy isn’t as much about unlocking more data in Salesforce as it is about unlocking the right data. Instead of focusing on data volume, the best IT teams focus on providing employees the data visibility and access they need to understand customers, collaborate across teams, and improve specific workflows that impact experiences.
Personalization puts new demands on data that are keenly felt wherever employee promises to customers are made, kept, or broken. To that end, IT teams are investing in a unified customer view for all.
Top investment areas for the best IT teams
- 90% Integrating data sources
- 80% Improving IT & business collaboration
- 88% Providing a 360° view of the customer
- 69% Providing an enhanced digital employee experience
Data Integration Takes Top Priority
Connecting data into Salesforce has often been easier said than done. However, with the acquisition of MuleSoft, Salesforce’s newfound data integration capabilities brings the vision of a unified customer record to life across the front-and back-office. Salesforce customers can now bring their digital investments together into an application network and surface data across all of their systems. Adoption of MuleSoft is moving quickly and aligns to the near universal prioritization of data integration—9 out of 10 IT users rank integrating additional data sources as their top priority.
Contact Sharon Herrnstein, Chief Marketing Officer at firstname.lastname@example.org today for a FREE and no obligation consultation call. We can help ensure your investment in marketing automation truly supports your organization’s goals whatever platform you’re working with.