With billion of users and daily video views, getting popularity or attention on YouTube is not that easy. This piece of writing focuses on the factors that determines YouTube video rankings, the better way. Here for you are some tips to help improve visibility, and how to make your mark in such a huge platform.
YouTube Ranking Factors
Let’s split this into two factors: visible and non-visible. Visible factors mean those that are seen by general users and invisible mean those that are used for internal purposes.
Invisible Ranking Factors
- Meta Tags: This is known for being a big factor in determining whether a video is capable of achieving in YouTube or not. When uploading a video to YouTube, you can tag it with keywords. You can even look at the most popular tags on YouTube for your topics and learn from them.
- File Name: When targeting to categorize the content, ensure to label it with targeted keywords.
- View Density: We can see the number of viewers videos attract over time, but view density still matters to YouTube. If your video receives a lot of views within a short time, it’s obvious that it will be pushed up the rankings.
- Time: YouTube even use view counts and comments as ranking factors.
- Reports: These are basically negative factors which could easily harm the visibility of your video.
Visible Ranking Signals
- Title: The character limit for title is 100 characters. Your aim should be to write something within 100 characters so that it looks good.
- Description: The limit for description is 5000 characters, but only the first 150 will be visible to viewers once they land on your page. This is a chance to add a link back to your site.
- Subtitles, Closed captions and Transcripts: These make videos accessible to wider audience.
- YouTube Cards: Annotations help you add linkable text to a video includes calls to action, notes and links to related video assets. This encourages CTR, views and shares.
- Likes and Dislikes: These provide an indication of the engagement around a video.
- Comments: These help YouTube to measure the authority and relevance of videos.
- View Counts: This one serves as an important indication of popularity.
YouTube Channel Factors
YouTube as a distinct channel can help give brands a longer term and effective YouTube presence. Following are some useful tips for you:
- Pay attention to Content: The content you are planning to upload should be relevant with the brand and also give customers a clear idea of what to expect from your channel.
- Keep it as simple as you can: The branding should communicate the message behind your channels, so ensure videos and channel trailers align with this.
- Channel Views: As with video views, the channel stats will contribute towards your ranking.
- Subscribes: If people subscribes to your channel after watching videos, this gets notified to YouTube and Google that your video is authentic.
- Bookmark: Another essential factor is the number of people who add your video to their bookmark list.
- Social Share: Videos that are socially shared indicates the quality and engagement of your videos.
- Backlinks: Getting backlinks serves as an essential ranking factor.
How to improve YouTube’s Performance?
If you are done with understanding the ranking factors listed above, here are a few more tips to improve your ranking performance.
- Promote videos through other Channels: Besides using YouTube videos in emails, it would be better if you could promote on social sites and embed on your own website as that will help build momentum around your video content.
- Create video content: Do proper keyword research and insert them the right place to attract views from target audience.
- Use YouTube Analytics: Make use of Data to see how your videos are performing.
- Encourage comments: Comments always contribute to ranking and this is why you should encourage a discussion underneath your videos.
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