The latest Marketing Cloud release is now live! With each Release, Salesforce Marketing Cloud builds on the promise to empower marketers by giving them a platform to unify and manage customer data, personalize content and offers with A.I., engage across every channel and measure results.
Enhance your app experience with in-app messages
In-App Messaging for Mobile Apps
In-app messaging enables marketers to create and send rich messages to their mobile app users through Journey Builder.
What are the benefits?
- Drive conversion with mobile app users by sending rich
content within the app experience - Create and send In-App messages right from Content
Builder within Journey Builder - In-App Messaging is a new way for marketers to engage their
customers within the Marketing Cloud
Available for Corporate and Enterprise Editions
Einstein Send Time Optimization
Send email at the right time for each subscriber
Einstein Send Time Optimization allows marketers to use a Journey Builder activity to select the best send time for each individual email subscriber, based on engagement.
What are the benefits?
- Improve engagement and conversion KPIs with your emails
by sending at the time each customer is likely to engage - Beat out the competition and be at the top of the inbox
when your customers are more likely to be engaged - Save time and automate manual filter and query processes
often used to achieve send time optimization
Available for Enterprise, Corporate, & Pro* Editions | Requires
Journey Builder | Must sign Einstein T&Cs | *Must have Journey Builder add-on SKU
Social Studio Persona Insights
Uncover audience insights with social persona dashboards
Social Studio Persona Insights allows marketers to create dashboards to analyze specific social audiences and uncover persona-specific insights from Twitter data.
Create a Persona Insights dashboard from social listening cards, workbench cards, Service Cloud CRM contacts and more.
What are the benefits?
- Understand persona insights within your social audience to inform your marketing strategy
- Uncover persona insights based on Service Cloud audiences
to improve your service experience - Understand broad audience personas in your industry to target effectively
Available in all editions of Social Studio
Audience Studio Connector for Interaction Studio
Optimize advertising and site content with real-time decisioning
The Audience Studio Connector for Interaction Studio allows marketers to take advantage of real-time decisioning to personalize content based on media exposure and activate audience segments for advertising
What are the benefits?
- Personalize interactions by leveraging cross-device, exposure, and offsite data to determine next best offer online or in-person
- Deepen onsite engagement by delivering personalized content in the right moment
- Optimize media spend by using engagement data to inform advertising strategy
Included with the purchase of Interaction Studio and Audience Studio
To learn more about V-Global’s Salesforce consulting practice, please contact Sharon Herrnstein, Chief Marketing Officer at sharon.h@vglobalinc.com
Source: Originally published on Salesforce
