Understanding SEO or exemplifying the concept of search engine optimization is not easy always. With each passing year, SEO is crossing borders with content marketing, web development and other parts of marketing strategy, and it is hard to draw exact lines between them at times.
If you are a beginner to the world of SEO, here are some key ingredients that would help you develop SEO strategy or campaign and achieve better organic search results.
Defining the pillars of SEO will help clear the concept by breaking down the key elements of search optimization, after years of persistent change in the industry.
Technical SEO
Technical SEO is all about ensuring that a search engine is reading your content and exploring your site. Majority of this part is taken care by content management system you use. Tools like Deep Crawl and Screaming Frog can help explore your website and find out technical problems. The primary areas to focus on are:
- Crawl
- Index
- Mobile
- Speed, Tech and Hierarchy
If you’re having a business and is using WordPress for your website, technical SEO is something that should be in your priority list. If you’ve a large website with many webpages, technical SEO becomes much important as well.
Right Keywords
Your choice of keywords also determines how the search engine ranks you. It is not easy to choose such keywords of your own and thus you need a SEO agency. They can help you make the right choice. There are also available many tools to help you with searching the high-ranking keywords. If used properly, keywords can surely increase the number of visitors to your website.
Content
No matter what, content will always be the king. Your website basically serves as a wrapper for your content. The content you publish on your website tells about your prospects and what is the USP of your business. A good SEO company is one which appears with the best text, images and graphics and every other thing that needs to be included on your website so that the visitors can have a wonderful experience.
Depending on the business prospective, we can break content into three categories;
- Service Content: what we do and where you do it
- Credibility Content: Why visitors should engage with your business
- Marketing content: Helps your business to move ahead in the buying cycle
Authority Building
Building your authority involves link building. Links are always important to develop strong organic rankings. Therefore, it is important to sort out your link philosophy before you start as this can make your link building efforts. Your aim should be to collect quality links from relevant sources. More than quantity, quality matters the most.
SEO does not need to be excessively complex always. Considering these pillars will surely help you understand SEO better and execute the best methodologies for your business.
