This is why testing is so critical because it helps you discover some ground-breaking strategies and tactics that results in exceptional growth.
Basically, there are ton of tests that you can run to optimize your blog for clicks and conversions. Here is a list of things you should try to enhance your blog’s conversion rate. Check it out;
Blog Publishing Optimization:
Few things that you need to test to optimize your blog publishing activity;
Frequency:
It’s essential to test your publishing frequency to identify the sweet spot. Find out at which point you should increase in volume of posts to get better results.
Increase your publishing frequency to find out whether it results in good conversion rate or not.
Timing:
What is the perfect timing for better traffic results?
Test publishing at a variety of times and analyze trends you see in performance.
Content Balance:
Which blog content types and topics perform or work better for you? While slide share based posts perform best in terms of traffic, but you can’t only publish Slide Share posts.
Test different content types and subjects on your blog and analyze how these blog perform.
Blog subscriber Email Optimization
Things you should test when optimizing notification emails you send to your subscribers
Subject line:
Does your email generate better CTR when you use a generic subject line?
Test a generic subject line for a certain period until you have enough sample size of emails. Test subject lines that match the title of the blog posts.
Timing:
For instant subscribers, email timing go hand in hand with publish timing. Timing is a great thing to test.
Send a sample of emails at a certain time of day and compare the clickthrough rates.
CTA within Emails:
Should you include CTA within the blog emails? Does the inclusion of CTA distract visitors from visiting your blog?
Compare the performance of subscriber emails that include CTAs with emails. Look at the clickthrough rates as well as referral traffic to your blog. Consider testing different types of CTAs.
Blog CTA optimization
Things you should consider to optimize the calls to action on your blog.
End of post CTA vs End of Post Forms:
What performs better for generating leads and conversions; whether it’s a standard CTA at the end of the blog post or a full conversion form embedded right at the bottom of the post?
Take two separate blogs and publish them at the same time of day. On one post, use standard CTA and on another post, use the embedded form. After a week, compare the view to submission rate.
Slide in CTA:
Such CTA’s slide in from the side as readers scroll down the page. They capture visitor’s attention without covering the copy of the blog post. Does adding slide in CTA increase conversions?
Add slide in CTA’s to old blog posts that still generate traffic. After a week, compare the visit to lead conversion rate of those posts and compare the overall performance.
Text Based CTA:
Does including text-based CTA within the blog post will increase conversions? How such CTA’s will impact performance?
Add in-line CTA to older posts that still generate traffic. After a week, calculate those posts’ visit to lead conversion rates. Compare those conversion rates to the rates of the earlier posts before adding the slide in CTA.
