In the 80s, when the popular science fiction “Star Trek: The Next Generation” aired and the time when having a casual conversation with a computer must have seemed a bit bizarre to some, but in the current tech situation in the world, we see people speaking into their smartphones and watches, interacting, and getting voice responses from their phones. Have we reached the star trek revolution yet? Let us not get swayed into the illusion; we are almost there but not entirely, though.
The magnetism of voice search is unquestionable; it’s hands-free, it is faster, and it also lets you multitask, making it even more appealing for users to gravitate towards it. Especially with the ongoing COVID-19 epidemic, more and more people are turning to voice search. Voice chat is becoming increasingly dependable as technology improves and businesses look for ways to incorporate their digital marketing strategies.
Following are four simple SEO strategies businesses can follow to optimize voice search.
1. Create Compelling Persona-Based Content
When optimizing for voice search, context, briefness, and relevance are essential. Businesses need to pay close attention to creating in-depth answers to a common question, which is different from your basic SEO strategy. SEO strategy now should include answering simple questions that are clear and to the point. Create rich, compelling content, which focuses on answering the users’ most common questions.
2. Provide Context with Schema Markup
Businesses need to be familiar with schema markup, if not aware. Use schema to mark up your content and inform search engines of what your site’s about. This HTML add-on facilitates search engines to recognize and comprehend your content’s context, which means your business can rank better in typical searches, and more pertinent in precise queries made through voice search. It is imperative to understand that Google understands language by utilizing schemas; it is a great way to include more information to your website.
3. Create Pages That Answer FAQs
When voice searchers ask a question, they generally start on with words like “Who,” “What,” “Where,” “When,” “Why,” and “How,” e.g., what is the current situation of the stock market? Users are looking for answers that accomplish an immediate need to the queries. Firms need to make FAQs and begin with these adverbs to answer them conversationally to appeal to voice search users. From a performance viewpoint, make sure your website is technically sound and includes schemas. Make sure navigation and informational structure are trouble-free to find and page load speeds are fast.
4. Think Mobile and Local
We have seen a tremendous rise in the shift from desktops search to mobile- where devices and people are mobile. Therefore, it is vital to remember that mobile and local blend in, especially where voice search is implicated. Mobile devices let users carry out on-the-go local queries. Voice search, in return, facilitate users to ask super-local questions. Businesses need to ensure things like directions to a brick-and-mortar location and XML sitemaps are understandable and straightforward to visitors and search engines on your website. Create different desktop and mobile users’ experiences, ensure the mobile strategy is accurate, precise, and focus on improving page speed and load times.
Contact Vglobal for more information on voice search optimization strategies and services today!!