Creating a landing page to promote a product or a service is quite easy, but do you think that the landing page is conveying the right message to boost conversion?
Basically, it is becoming more exigent nowadays to convince customers to believe you.
There is always an online clutter that can make any landing page look spammy, but at the same time, there are always available some quick fixes to improve conversion.
Landing pages are focused on a specific target audience, which signifies that it is crucial to grab their attention and keep them engaged. With the sales funnel becoming difficult day by day, you need to work hard on making your landing page more convincing. It’s better if you could follow the below mentioned tips to know how UX can improve your conversion rates.
Keep It As Simple As Possible
Always keep in mind that the design of a landing page should always be clear and simple. This is to avoid confusion among visitors. A simple and appealing design will lead to more impressive results compared to that of an overstuffed page.
Make use of Simple Language
When creating a landing page, don’t underestimate the importance of content. Use simple language so that the content is easily readable and understandable. No need to use jargon or complex language.
Think like A User
Before you start with the design and formatting of the landing page, ensure that you think like a user. Create landing page as per their needs and expectations. This will definitely boost up the conversion rate.
Pen-down a powerful CTA
CTA’s are always important as they play a crucial role in influencing customers. To make it appear catchy and appealing, you need to experiment with the effect of colours, shapes, sizes, and fonts for your CTA.
Usage of Right Visuals
Visual content enhances the appeal of a landing page. This is why you need to make use of the right visuals, supported by the right text. Using stock images is not a great idea to make it look visual. Do remember that simplicity is always appreciated by customers.
Make it Mobile-Friendly
Your first priority should be to make the landing mobile-optimized. With more and more users browsing web through mobile devices, users should get access to the same browsing experience on any device.
Keep Your Visitors Engaged
People visiting your landing page may not find it interesting to wait for long. It’s high time when you should try hard to keep them engaged through several activities like educating them about your service and how it may benefit them.
No need to include any navigation bar to your landing page. Presence of navigation bar affects the conversion rate. It’s time to remove navigation bar and test the results.
When you will be creating your next landing page, ensure to keep these points in mind so that you can achieve your business goal. Focus on making your landing page convincing so that it can improve the conversion rate. Please feel free to contact VGlobal one of the best digital marketing companies in New Jersey.