Every online business strives hard to increase their sales and revenue. In an effort to do so, companies offer several social media contests, promotions and advertise their brand. These strategies are undoubtedly encouraging but there is one less common way that can help companies reach their goal; building a trustworthy website.
If your website is not that capable to create trust, it’s high time when you should start working on that. The more trust you create, the more traffic your website will get.
This is the reason why we have prepared a list which includes some basic points that needs to be taken care of for creating a trustworthy website. Here we go:
Use Relevant & Reliable Images
It is always better to post images that look like they were actually taken by you and your team. Stock photos are expensive. To maximize the image authenticity, you can even hire a professional photographer to click pictures of your products. This will help you get quality pictures that will display on your website and will work better for content assets and will shine through to your audience.
Publish Helpful Content Resources
Instead of publishing content that screams, publish resources that benefit your product or service, without overtly selling. Creating helpful content will benefit readers for sure. If you are publishing blogs on your website, ensure you create blogs that explore current issues as that what matters most to your buyers personas. If possible, share case studies to show how your clients and customers have benefited from the services you provide.
Provide Social Proof through Testimonials
Social proof plays a crucial role in creating trust. The best way to reach your targeted customers is by providing them with feedback that you got from clients. Ensure you display all of them on your website. Including a photo of the client will help drive authenticity to the testimonial.
Provide Social Proof via Client &Partner Logos
You can use partner and client logos to show who your clients are. This will definitely help build trust amongst your customers. Visitors will recognize larger brands, but even unknown can make an impression.
If you can make your customers feel about how good they felt while working with you will go a long way in convincing them.
Include Microcopy
It is always a better idea to make it clear to the visitors what will happen when they will click on the various tabs, CTA buttons, and links. Ensure your navigation labels are intuitive. Also check whether the quick disclaimers and labels below buttons are useful or not. If someone chooses to opt in to your email list, will they get back a reply from you and how often will they get it.
Give Audience Their Share of Importance
When you write or create content, ensure to use the word “you”. This word works as a placeholder, which helps to disarm people and help them be more interested to your message. Instead of using someone’s name, it’s better to use you as it places the reader in your content, without the risk of using their name too much.
When creating website the next time, make sure you keep these above points in mind. If you could create trust and credibility with your customers, that would help you achieve success the most amazing and profitable way. Contact VGlobal’s digital marketing services for building trustworthy website.
