With Pokemon Go’s explosion onto the scene last month, it started creating a huge impact on augmented reality and blowing engagement rates. These days, augmented reality is almost everywhere, especially in branding and marketing circles.
This is not the first app to integrate augmented reality technology, but surely it is the most popular one to talk about. This is also the first time when we saw AR influencing a mass audience, at such a high level.
Since its release, the game has outstripped Twitter in terms of daily users and Facebook, in terms of user engagement. Now the question is how to apply the game’s best features to marketing.
How Pokemon Go Connects To Customers?
Pokemon Go starts working after it gains access to users’ data, their GPS location and Google accounts. By using Google Maps, Pokemon Go creates a virtual world onto a users’ real world location. This helps users find out and capture the characters, Pokemon, which ultimately the app integrates into the terrain. Pokemon Go became popular because of its simplicity and reward system. Users can download the app and immediately start with collecting rewards based on the distance they travel and the characters they capture. The best part is that the app responds to your real world surroundings, adjusting the type of Pokemon you can find, based on your location. There are the PokeStops, located in prominent real world locales. These spots reward users with extra items to encourage them catch even more Pokemon.
Impact of AR on Marketers
Marketers should start looking at virtual reality as marketing tool for promoting brands and the same is true for AR too. With Pokemon Go’s popularity all over the globe, it is a proven fact now that augmented reality is just perfect for mobile
latforms and geotracking is the best possible way to personalize the individual user experience. Consumers look out for personalization, especially if it provides them with better and more individualized customer experience. But, it’s a fact that 64 percent of brands just don’t personalize email copy and one third use customer data to personalize the products as well as the services featured in an email.
How Marketers Can Utilize AR to Engage Consumers?
It is through cross channel integration that email can connect to the power of personalization. When marketers send an email, they can include a link to an app that will help customers make use of AR technology. Brands can even send triggered mail that integrate AR and deliver a customized template.
This Particular Concept Can Work for Almost Any Vertical:
Automotive: The automotive industry was an adopted of AR technology, long time back. Popular brands like Ford, Volkswagen, have perfectly co-opted the technology in various ways like giving viewers a 3D tour, complete with dimension, design and all.
Retail: Retailers could develop an app that enables the user’s camera to scan the surrounding area and place products accordingly. The app offers them the ability to try this via AR and even offer them a discount on purchase.
This applies for household stuffs too. If you can think about furniture, couches, dining room table; consumers can truly visualize the products they are about to buy.
Pokemon Go’s success has taught us that customers not only respond well to personalized nature of AR, but they are eager for it too. By integrating user data and trigger campaigns, email marketing can simply create a unique experience for consumers. For more info get in touch with VGlobal Inc a leading IT solution provider.
