There are various methods involved in getting more and more leads from websites. A 5 fold formula which can be taken advantage of has been elaborated below, the first two steps are imperative and remaining three are an improvisation techniques.
Generating Website Traffic
Nothing can be poured out of an empty tank. Similarly in order to get leads the first step to be taken by the digital marketing team is, to find out ways to get traffic to the website, in the same way as stores or malls have a footfall. The most popular ways to generate the desired traffic is via.
(a) Google Pay Per Click Ads
(b) Facebook Ads
These paid ad services allow websites to be more visible to internet users.
Step number two calls out for business. Offers displayed must be fascinating and engaging, in order to convince users to share their valuable contact details. Rule of thumb here is, to be more specific with information that relates to the market, to enjoy more success.
Tweaking and testing strategies implemented
Once, website traffic and demand generation strategies are in place. Improvisation becomes the very next priority. Steps should be taken in order to accelerate conversion percentage. Reporting and analysis form a base for this step, later split tests can be carried out in order to showcase Form A to 50% of users and Form B to the remaining , this will help calculate what performs better, post which multiple tweaks can be made until an improvised amount of lead conversion rate is acquired.
Converting online leads
After traffic and leads are generated, it is time to convert them into customers. The traditional email marketing campaign with free of cost tools like Mailchimp, give good analysis on emails sent out and feeds details like, (a) how many people opened the email, (b) How many clicked the website and so on.
Fuel for better performance
Once the website traffic and lead strategies are tamed, after understanding the conversion pattern flow. Now with the available blueprint, it is important to keep performing the steps above with more determination and at perfect intervals.
A quick recap on the above steps, premier is to drive traffic to the website, generating leads, post which nurturing these leads with good information is necessary. Once, the leads start converting into business, improvising techniques like Split tests and tools like Mailchimp can be gotten into use.