Google Maps Marketing is an effective tool used to target local audience. Not only it helps reach local audience but promotes your brand as well. No matter what business you’re in to, targeting local audience is a must. The purpose of this marketing tool is to help business rank amongst top 3 local listings on Google Maps results.
Are you using Google Maps Marketing to promote your brand? If not, it’s high time you start with implementing the tool. For all the beginners out there, here comes the detailed information about Google Maps Marketing and how it can help your business reach local audience.
- Why Google Maps Marketing?
With so many marketing tools available, you must be wondering why Google Maps Marketing is more effective?Google Maps is more indispensable for smaller businesses. It is not always about visibility but, is also about positioning. If used the proper way, Google Maps can play an important role in your digital marketing strategy.
- How to Implement Google Maps Marketing Strategies?
It’s important to understand how Google determines the local ranking. Local results are based on distance, prominence, and relevance. The aim is to optimize Google My Business profile so that Google can properly build relevance and prominence of your business.
Google My Business is a free tool for businesses and organizations to manage digital presence across Google, which even includes Google Maps and Google search. GMB offers plenty of benefits to businesses like managing business information, understanding business presence, and interacting with customers.
Optimizing GMB Listing
If you want to manipulate Google maps results, it’s necessary to optimize GMB listing in a way so that Google can easily build trust of your business when someone searches for a keyword, relevant to your business.
Here are the best practices of Google Maps Marketing
- Add Proper Service Area
Adding service area is important for Google maps marketing. Some businesses serve from their physical locations and others are phone-only companies. It is necessary to mention the type of business you’re dealing with.
If you are a pizza selling company, you must mention the area you’re serving.
- Optimize GMB Profile Introduction
The introductory para of Google My Business is important to Google Maps marketing. A properly optimized introduction helps your business build trust.
Beside inserting keywords and key phrases, you should write why you’ve started, what problems you face, and why are you different from the competitors.
- Get GMB Listing Verified
This step is crucial for Google maps marketing. Getting GMB listing verified discloses the name of the real owner of the business. A verified GMB listing gives the impression that business information is up to date and accurate.
- Manage Google Reviews
It’s a well-known fact, that positive ratings and reviews are bound to improve the local ranking of your business.
Encourage your customers to write down something positive about your business. But, you can’t ignore negative comments as well. The worst part is, you can’t do much about it except to reply to them.
Reviews make your business look authentic.
- Build Local Citations & Backlinks
Backlinks and local citations are beneficial for every business. They help businesses build significance and prominence. The more back links and local citations your business has, the better it will rank.
Therefore, you should always try to create high quality backlinks and citations.
These are some popular places to create local citations;
- Local blog
- Locally focused directories
- Industry specific directories
Google Maps Marketing is an economical and highly effective marketing tool to target local audience. When planning marketing strategy for business, make sure to add this step for better ranking and results.