Google makes sure that the ads published are authenticated. Infact the ones that flash Google guaranteed, are home services ad with a badge of trust. These ads are distilled under the Home Services ad policy, where Google makes sure that the advertisers abide by the following-
• Local & Federal Laws.
• Adwords terms and conditions
• Home Service Ads additional Terms
• Adwords policy
• Age Restriction
• And Google’s minimum provider requirement.
Adwords ads published for local home service providers were being seen briefly about a month back. But now California has the full fledged version of HSA (Home Service Ads) go live in the markets where the program has been activated. The mobile ad format for HSA includes features such as the swipeable carousel, which means that ads are available in a more structured format with information that helps users make solid decisions. The swipeable carousel has information like the listings that display map of the area where the advertiser’s services are rendered.
Google seems to be testing the home service ad’s service area format on desktop as well. Below shown is the comparison between two formats. The first format has been running from quite some time and has thumbnail head shots of service provides, when hovered the map service area will be displayed over each ad.
One more important update included here is the “Google guaranteed” tag in each of the ads. This tag is a proof of the verification, and informs customers that the pro is endorsed by Google guarantee; this states that the ads are licensed, insured and pre-screened. One more advantage is, the money back guarantee, if the job booked is not done rightly. To engage in home services ads, it is a must for advertisers to go through mandatory background checks and verification process.
These ads have the potential to dominate real estate on mobile and desktop platforms. In major scenarios, organic local pack will appear below Home Services Ads block and one or two text ads. So now it’s very easy to hire authenticated Home Services just at a click of a button on your mobile device.