Social media is and will rule the future too. It seems like social media has now stepped into its teen or adolescent years and there is more to explore about it.
Social media has still a long way to go and marketers should prepare themselves for those changes if they want to survive. We are here to discuss about the possibilities of social media marketing. Let’s begin:
Taking Control
The most talked about social media platform, Facebook is going to be a front-runner, according to the experts. Already, Facebook has purchased Instagram and in future it will surely acquire more platforms. Possibly, these individual platforms could modify and blend into a single social experience.
Individualization
Already the platforms have started demanding for customizability and personalization as per their needs. Instagram, Facebook and Twitter are giving users more control over the types of content they want to see in their news feed. Basically they are giving the power to change the way news feed operates.
In the future, it may happen that the social media platforms start with giving users the power to create their own systems of content provision.
Niche Segmentation
Hopefully there will be a huge degree of niche segmentation, when it comes to social platforms. The best example for this is Snapchat, which enables users to send photos and videos along with lot of customization, catering to social need. These niche specialists will probably increase in desirability as they will be providing more experiences than those slow-moving counterparts.
Virtual and Augmented realty
Experts are including both VR and AR in their assumptions for the future of social media. In 2017 or 2018, they will be creating a significant impact on the world of social media.
Hopefully, AR will take social media to a place with much improved real world benefits and virtual reality will give users a whole new world of experience.
Streamlining
Something that we all can imagine is that the social media will start spreading in other areas of digital interaction. Facebook has already started with integrating features like Instant Articles, digital assistants to prevent users from leaving and using other apps on their mobile devices. More social media apps will be updating the features and services they offer.
These options are not definitive but all they have is possibility. Though it is difficult to give assurance about the possibilities, hopefully one of these changes will come into action for sure. For more info on social media marketing and its possibilities, get in touch with VGlobal a leading IT Consulting Firm
