After removing the right hand side ads, Google surprised everyone with its revelation on expansion of Adwords text ads that can be displayed across devices in any ad position. But, what’s next? Something that has remained constant over the past 15 years in Adwords is the character rule “25-35-35”. Marketers and advertisers have become pretty used to it. It was in May when Google announced that this old way will be a thing of past, because the old rule is all set to change to suit the multi-screen world we live in. On July 26, Google rolled out new character limits which drastically changed the way text ads display content. The new character limit is 30-30-80, which signifies that now … [Read more...]
Quick Fixes to Perk-Up Your Stagnant SEO
Are you not happy with the SEO results? Is it like you have got a solid keyword strategy but still you are not being able to see any growth in the SEO results? If this is what you are suffering from, it’s high time when you should take some strict actions to improve the sluggish SEO results. Before you lose hope and your online business starts suffering more, here are for you some easy to implement SEO tactics to fix the situation. Update your On-page content Content plays a decisive role in determining the success rate of your online business. Therefore, the more content you publish the more visitors will come to your site. Content also gives the opportunity to show Google that you … [Read more...]
Ways to Optimize Videos to Perk-Up Ranking on YouTube
With billion of users and daily video views, getting popularity or attention on YouTube is not that easy. This piece of writing focuses on the factors that determines YouTube video rankings, the better way. Here for you are some tips to help improve visibility, and how to make your mark in such a huge platform. YouTube Ranking Factors Let’s split this into two factors: visible and non-visible. Visible factors mean those that are seen by general users and invisible mean those that are used for internal purposes. Invisible Ranking Factors Meta Tags: This is known for being a big factor in determining whether a video is capable of achieving in YouTube or not. When uploading a video … [Read more...]
How to Build a Trustworthy Website?
Every online business strives hard to increase their sales and revenue. In an effort to do so, companies offer several social media contests, promotions and advertise their brand. These strategies are undoubtedly encouraging but there is one less common way that can help companies reach their goal; building a trustworthy website. If your website is not that capable to create trust, it’s high time when you should start working on that. The more trust you create, the more traffic your website will get. This is the reason why we have prepared a list which includes some basic points that needs to be taken care of for creating a trustworthy website. Here we go: Use Relevant & Reliable … [Read more...]
How to Improve Landing Page Conversion?
Creating a landing page to promote a product or a service is quite easy, but do you think that the landing page is conveying the right message to boost conversion? Basically, it is becoming more exigent nowadays to convince customers to believe you. There is always an online clutter that can make any landing page look spammy, but at the same time, there are always available some quick fixes to improve conversion. Landing pages are focused on a specific target audience, which signifies that it is crucial to grab their attention and keep them engaged. With the sales funnel becoming difficult day by day, you need to work hard on making your landing page more convincing. It’s … [Read more...]
Why Do You Think Your Site Rankings Drop? Use This Checklist to Identify the Reason
When all of a sudden your webpage starts losing its position, it becomes really difficult to overcome that situation. In majority of instances, it is not that tough to find out the exact reason behind the downfall. If you are being able to understand the reason behind the drop in ranking, it becomes easier to determine what actions to take to recover it. Here is a list which includes checklist to run through to find out the exact cause. Change in Algorithm Many positioning drops happen because of algorithm updates. As updates have become sophisticated and are rolling out slowly, the industry is not getting enough time to understand their impact. It is important to know whether your … [Read more...]
All That You Need To Know About the Perfect Local SEO Landing Page
The most common pattern that we notice nowadays is that, larger and more authoritative businesses don’t perform well in local search engines. There are actually numerous reasons behind so, but having multiple locations enhances the need for solid local SEO foundations. Something that we all need to work on is optimization because the most common issue that we come across is lack of optimized and well performing landing pages for local businesses. In this write-up, we will focus on the perfect landing page for a local business and what are the steps that need to be followed. Local SEO ranking factors Two key elements are to be considered here: Local SEO ranking … [Read more...]
Are You Not Happy With Your Website Traffic? This Is What You Need To Know About!
Is it like you have suddenly noticed a dip in website traffic? Your social media, content and email marketing strategy are all on target, but still there is a decrease in overall traffic? What to do? Nothing to be worried about! Something you need to know very clearly is that, Google updates its algorithm between many a times every year and that doesn’t even include the major updates like Panda and Penguin. It’s better to keep an eye on your website visits as well as performance to check out the change over time. But if you are getting low traffic and lesser phone calls, it’s time to investigate the matter. Here, we have prepared a list that includes some essential strategies … [Read more...]
Successful Ways to Improve Your Paid Search Performance
With Google Analytics adding search console reports to help analyze incoming search traffic, it’s a matter of concern for you to focus on improving the paid search performance of your business. Marketers can simply utilize this update to improve their paid search performance. Getting clicks is easy but you must also know what happens to those clicks. The close integration between Google analytics and search console is a big win for the inbound marketers. But if you are not the one, here for you are some easy and successful tips to improve your paid search performance. Find out How Organic search Is Generating Traffic If you think from an organic perspective, you can simply isolate … [Read more...]
8 Mistakes Your Website Could Be Repelling Visitors
The most common issue that webmasters experience nowadays is not getting the right amount of traffic. We all create websites to attract, engage and eventually convert customers. But the situation becomes worse when a website actually acts as customer-repellent, pushing visitors away. Driving high quality traffic is not that easy as it involves loads of money and time as well. So, the last thing you would like to do is find out the mistakes that are leading to such issues. If you are not being able to do so, we are there to help you out. Below we have prepared a list highlighting some frequent mistakes that are highly responsible for pushing your customers away from your site. Have a … [Read more...]
