Metrics are friendly numbers as they showcase important information about a process. Performance measurement is vital. Without putting performance on the metric scale, realistic position of efforts will not be known. Similarly, it is necessary to map out comes of the website, through advertising and marketing campaigns for better performance and success. Conversion is an aspect that every business looks up to. Focusing on the overall conversion rate of the website, does leave a few loop holes. The percentage of conversion as compared to the visitors of the website is usually low, which means there are people who refuse to convert. There is a lot of hard work that goes into attracting traffic … [Read more...]
Guidelines to Shoot Up Website Leads
Leading issues, recorded by majority of real estate websites is inadequacy of leads. This isn’t astonishing anymore, as on an average an agent’s website showcases conversions beginning with decimals. Real life ratios of these conversions range between .2 to .3 percent, which barely means 2 to 3 leads converted against per 1000 visitors. This looks like a very depressive figure. Websites have no magic button which when pushed will rain leads. Instead it is a hard earned formula which demands time, efforts and budget. There are various methods involved in getting more and more leads from websites. A 5 fold formula which can be taken advantage of has been elaborated below, the first two steps … [Read more...]
AdWords Website Call Tracking Simplified
Google has introduced a simplified tracking technique, which can track call conversions from websites. It is a method used to check how effectively an Adwords Ad leads to a conversion call. To consider the call conversion valid, there is a prescribed call length the webmaster needs to set, once the call time exceeds the minimum call length, it is valid for a count. In order to use this feature, business numbers on the website should be replaced by dynamically generated Google forwarding numbers. Basic requirements in order to use the website call tracking feature • An active AdWords account • A working call extension • A business in eligible nation. *(The list of … [Read more...]
Avoiding Six Giant Mistakes in Social Media Marketing
Mistakes are a great way to learn. And as humans, we always have an option of learning from someone else’s mistakes. Talking about Social Media, it is widely being used by marketers in a variety of permutation and combination. This article will give marketers hints, on which Social Media mistakes should be avoided, and also how Social Media Marketing can be made use of, for better returns on investment. Social media is perceived as a B2C type approach. So the question arises can it be utilized for a B2B approach Below are some ways to escape a few massive Social Media Marketing Mistakes that happen unknowingly. A. Inadequate Resource Robust social media mechanism is a must, it does not … [Read more...]
Google Expanded Text Ads The New Change in AdWords World
Google Ad word has evolved into Google’s main source of revenue .Google Performance Summit – San Francisco was the platform chosen to announce the upcoming change to Adwords, making the news public about Expanded Text Ad Preview Tool. Expanded text ad is an exciting 50 percent of more ad text space, which helps highlight products and services before users click on the Ad. Allowing a better user experience, especially to Mobile and Tab users. Expanded text ads are specially designed to cater to the mobile world. The all new Extended Text Ad is set to be launched on October 26, 2016. What makes Expanded Text Ads different from standard Ad word? More Prominent Headline: Expanded … [Read more...]
How to Perk Up Your Blog’s Conversion Rates? Some tests to try!
Besides updating your blog site, optimizing it the right way is utmost essential. Your aim should be to find out how to convert more of visitors into subscribers and leads. We work hard on optimization and growth but we don’t focus on achieving exceptional growth. This is why testing is so critical because it helps you discover some ground-breaking strategies and tactics that results in exceptional growth. Basically, there are ton of tests that you can run to optimize your blog for clicks and conversions. Here is a list of things you should try to enhance your blog’s conversion rate. Check it out; Blog Publishing Optimization: Few things that you need to test to optimize your … [Read more...]
Easy Steps for an Effective B2b Content Marketing Strategy
There is an increasing demand for content everywhere; especially amongst marketers. Content marketing is considered for being one of the most widely used marketing methodologies. To achieve success in the world of online business, it is necessary to have a content marketing strategy. But, how can you ensure that your content marketing strategy is effective? According to a recent report, 88% of B2B marketers have used content marketing this year, but only 30% of them rate their efforts as effective. Do you have any idea about how to create a successful content marketing strategy or what are the steps that you must include? Here we have come up with a guideline that includes six vital … [Read more...]
Effortless Tips to Manage International PPC Account
If you are a US based PPC Manager and you are assigned with the task of managing an international PPC account for the first time, what will you do? The thought of managing international accounts give sweats to many, but there is also some part of you that is intrigued. Managing international accounts can surely add some serious skills to your overall experience. All you need is to know the ways of managing a PPC account and this is why you should continue reading this piece of writing. Treat the International Account as a New Client It doesn’t really matter whether you are there in the company or is with your client for a long time- the moment they assign you the task of … [Read more...]
Defining the Future of Social Media Marketing
Social media has become a crucial part of our lives and thus it seems strange to consider it as a new phenomenon. Within a short span of time, a handful of sites have turned into dozens of apps and platforms that easily connects the majority of world’s population. Social media is and will rule the future too. It seems like social media has now stepped into its teen or adolescent years and there is more to explore about it. Social media has still a long way to go and marketers should prepare themselves for those changes if they want to survive. We are here to discuss about the possibilities of social media marketing. Let’s begin: Taking Control The most talked about social media … [Read more...]
How Pokemon Go Can Help With Email Marketing?
With Pokemon Go’s explosion onto the scene last month, it started creating a huge impact on augmented reality and blowing engagement rates. These days, augmented reality is almost everywhere, especially in branding and marketing circles.This is not the first app to integrate augmented reality technology, but surely it is the most popular one to talk about. This is also the first time when we saw AR influencing a mass audience, at such a high level.Since its release, the game has outstripped Twitter in terms of daily users and Facebook, in terms of user engagement. Now the question is how to apply the game’s best features to marketing.How Pokemon Go Connects To Customers?Pokemon Go starts … [Read more...]