Whether it is about ordering food or hiring a cab or purchasing apparels, smartphone serves as the ideal solution. Smartphone has emerged as a real friend and savior; playing a crucial role in simplifying our daily tasks. However, staying up to date about mobile application development is utmost necessary in order to be successful and achieve the desired goal. … [Read more...]
9 E-Commerce Technologies for 2017 and Beyond!
The long awaited holiday season is over! It’s the perfect time to focus on your e-commerce business and make it more successful. The competition for the top organic rank is always high and as an e-commerce player, you should start with analyzing the past year’s progress and focus on creating a fresh strategy. Below are some marketing tips that can revive your ecommerce marketing in 2017. … [Read more...]
AdWords Responsive Ads: New Features Coming Soon
Responsive ads are like a boon to the online advertising theme. Google responsive ads were rolled out in July this year. Responsive ads are a very interesting concept; they have dynamic features that automatically adjust size, appearance and format of the ad to fit into any available ad space. Responsive Ads are a big relief to display advertiser, as it makes their job much easier. Considering dynamic requirements like, different formats and variety of items like text, images, flash, video etc. Responsive ads have a simple work around, all you need to do is enter assets – comprising of headlines, landing page and images. Once your campaign is launched and the assets are approved, AdWords … [Read more...]
Value Proposition behind the Use of Only Professionals for Search Engine Optimization of Your Website
SEO has its importance at peak, when business is conducted online. A perfectly planned and carefully implemented SEO strategy is the apt way to rank high in the SEO results. If the SEO strategy is not up to the mark, it is very much obvious that your website will see downward results and end up being at the bottom of search engines. This means it will be surpassed and competitors will take away all the cream being at top spots. Who doesn’t want to be on the top spot? In order to be there, your SEO strategies must be in place and delivering up to the mark. Many business decision makers prefer doing this by themselves, rather than appointing experts. We are sure you must be equipped with … [Read more...]
What’s Your Pick for 2017’s Best Marketing Strategy – Inbound or Outbound Marketing?
Well! We are all aware about fancy terms like inbound & outbound marketing, but do we really understand the underlying difference between the two. To chalk down successful marketing strategy for the year 2017 and many more years to come, it is imperative to know inside out both the marketing fundas. It all narrows down to answering one simple question. What suits your business the best? The underlying difference between inbound & outbound marketing Let’s primarily begin with outbound marketing. It is a more traditional form of marketing. Outbound marketing has a direct approach, and uses methods of advertising like television commercials, billboards, and print ads. Outbound marketing has … [Read more...]
Google Home Services Ads Now Available on Mobile
Google gets home service ads to mobile. Isn’t this news exciting? You now will be able to book a plumber, electrician, locksmith, cleaner and many other services just at a click of a button on the mobile phone device. Well the features don’t end here, it’s just the beginning. Google makes sure that the ads published are authenticated. Infact the ones that flash Google guaranteed, are home services ad with a badge of trust. These ads are distilled under the Home Services ad policy, where Google makes sure that the advertisers abide by the following- • Local & Federal Laws. • Adwords terms and conditions • Home Service Ads additional Terms • Adwords policy • Age Restriction • And … [Read more...]
Google To Choose Desktop Version by Default for the Mobile-First Index
Let’s start by being a little nostalgic. Mobile – first index was brought into picture by Google to create and rank search listings depending on mobile friendly content. This would be same even for listings shown to desktop users. The reason behind this was that, Google wanted its index and results to be represented to majority of its users, which obviously are mobile searchers. The most recent update by Google in terms of Mobile- first index displays a very different theme. The update states that Google's mobile-first index may involve the desktop version and not the AMP while indexing, if the mobile version of the website does not exist. Google is on the move and has slowly started to … [Read more...]
Google Officially Drop Out the Knowledge Graph Snippet verlays
Google’s Knowledge Graph was launched in May 2012 to understand and garner more facts in order to create a huge knowledge bank. It was launched with an aim to provide answers to visitors and not links alone. These knowledge graphs are used in order to improve Google’s search relevancy and also present knowledge Graph Boxes, sometimes with search results that present direct answers. In January 2014, snippet knowledge graphs were officially launched by Google. The data displayed was mostly from within Wikipedia or other sources like CIA World Factbook and Freebase. The real update here is that almost post 2 and a half years, Google has taken the decision of eradicating the entire Knowledge … [Read more...]
What Does PWA Have in Store for Your Website and SEO
I am sure there might be a number of questions running in your mind about Progressive Web Apps. Few of the obvious one’s are - What is PWA? Is it really necessary to have one? After creating one, how can one make sure that it ranks? Let’s get some clarity on these questions step by step. What is a PWA (Progressive Web Apps)? Progressive Web Apps basically is new age web capability improvised to deliver app-like user experience. What excites most about PWA is that they are able to transform app development to a lesser importance element. The outcome is that the mobile website is transformed into an app. The point is still open for a debate and is yet to reach a conclusion, if brands … [Read more...]
Expanded Text Ads by Bing Now Released Globally
Google’s announcement of expanded text ads in July this year surprised the entire advertising community. Bing the search engine owned by Microsoft has also announced the global release of ETA’s (Expanded Text Ads) targeting all the advertisers in the Bing’s Ad interface. The USP with Bing’s ETA is that advertisers have the freedom to create new expanded text ads in Bing Ads; with Bing ads advertisers even have the feasibility to import them from Google Adwords. Soon after Google’s intimation of launching Expanded Text Ads, Bing Ads started accepting advertisers for the beta stage of extended text ads somewhere in late August (2016) , but the news to focus on now is that, Bing Ads have … [Read more...]
