Time for businesses to optimize their interfaces, platforms, and websites In recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to Forbes, 30% of all website sessions will be conducted without a screen by 2020. Speech recognition in our devices has also become extremely complex and precise. Although voice search has been around for some time and is not a completely brand new concept, we’ve experienced a technological breakthrough in recent years with the introduction of voice assistants such as Amazon’s … [Read more...]
Salesforce June 2019 Marketing Cloud Release
The latest Marketing Cloud release is now live! With each Release, Salesforce Marketing Cloud builds on the promise to empower marketers by giving them a platform to unify and manage customer data, personalize content and offers with A.I., engage across every channel and measure results. Enhance your app experience with in-app messages In-App Messaging for Mobile Apps In-app messaging enables marketers to create and send rich messages to their mobile app users through Journey Builder. What are the benefits? Drive conversion with mobile app users by sending richcontent within the app experience Create and send In-App messages right from ContentBuilder within Journey Builder In-App Messaging … [Read more...]
PPC Ads A Short Term Strategy or a Long-term Commitment?
PPC can be a great way to instantly promote business product and increase source of revenue for businesses of any size if utilized meticulously. Pay per Click (PPC) advertising gives visibility to a company on almost any relevant search result in a short span of time depending on the available budget. … [Read more...]
Step by Step Guide For Mobile Digital Marketing
Mobile Marketing has revolutionized business and it can be viewed as an art of marketing your business to connect, encourage mobile device users. Mobile Marketing is an approach to grow your business and can help targeting potential customers who use smartphones and tablets. … [Read more...]
Google Maps Marketing as an Effective Tool to Target Your Local Audience
Google Maps Marketing is an effective tool used to target local audience. Not only it helps reach local audience but promotes your brand as well. No matter what business you’re in to, targeting local audience is a must. The purpose of this marketing tool is to help business rank amongst top 3 local listings on Google Maps results. … [Read more...]
Find Out How SEO is Changing Rapidly
Search engine optimization or SEO is considered as one of the most influential marketing platforms in the world. This is because, SEO is always leading in terms of innovation and updates. Google frequently makes changes to their algorithms to make SEO more worthwhile for website owners and to diminish black hat SEO practitioners. SEO practices that once dominated the industry, are in vain now. … [Read more...]
Can Google Posts Help to Improve Local Search Rankings
Google posts is one of the newer things that content marketers and business owners are dealing with. This is a platform that helps you create up to three posts and add them to your business’s knowledge graph results. The posts you create lasts for only 7 days. Therefore, you just need to track them and keep on posting with new one, each week.Though some of the marketers are using them, many believe that this is not worth spending time on.If you’re still not aware of what Google posts is all about and why you should spend your time on it, do read the blog. … [Read more...]
Keep your AdWords’ Budget under Control
The only purpose of an AdWords marketer is to improve ROI, and this starts with managing your budget. Unfortunately, it is not that easy! With AdWords, it is difficult to keep budget under control and there are certain reasons behind the same. This is the reason why most companies set a monthly or quarterly budget for advertising. … [Read more...]
Important Pillars of an Effective SEO Strategy
Understanding SEO or exemplifying the concept of search engine optimization is not easy always. With each passing year, SEO is crossing borders with content marketing, web development and other parts of marketing strategy, and it is hard to draw exact lines between them at times.If you are a beginner to the world of SEO, here are some key ingredients that would help you develop SEO strategy or campaign and achieve better organic search results.Defining the pillars of SEO will help clear the concept by breaking down the key elements of search optimization, after years of persistent change in the industry.Technical SEOTechnical SEO is all about ensuring that a search engine is reading your … [Read more...]
Beware of These Spammy SEO Tactics
If done the right way, search engine optimization can be highly profitable for your business. But, using the old techniques can prove dangerous to your SEO strategy. It’s important to focus on tactics that have long term value and will end up providing better results for your site.So today we’ll help you with avoiding some of the SEO tactics for the better. Do take a quick glance. … [Read more...]
