The very real perils of poorly implemented marketing automation We've all heard the old adage fail to plan, plan to fail. Well this statement could never be truer than in the case of marketing and sales automation. SaaS businesses have really duped us all into believing that it's as easy as 1-2-3. It's NOT. Well, buying software is easy yes. But implementing it to work for your business is quite another thing. And this is where things get messy. Here are the 3 Critical Success Factors for a Great Implementation Your Organization Structure Marketing must be led from the C-SuiteYou need to hire and retain top talentTeams need to be aligned vertically and horizontallyClean … [Read more...]
6 things to know about migrating to Salesforce Lightning
Salesforce Lightning has become a distinct and separate platform from its earlier iterations. There's no doubt that development for mobile and custom applications are far more user-friendly than they once were, yet there remain critical considerations to factor in as you make the transition. So let's dive right in shall we Your team will need to learn and adapt to a new user interfaceSalesforce Lightning will feel like a whole new platform at first and getting used to the new interface will take some time. The learning curve won't be steep for seasoned pros but there will be a learning curve nonetheless. While your users get accustomed to the new interface, there is a risk you … [Read more...]
A Detailed Comparison: Programmatic Advertising Vs Google Ads
It is time to think beyond Google Ad words. Yes, that’s right! Till date Google Ads was ruling the internet until Face book ads came into existence. Now the two indeed have a competitor called programmatic advertising that threatens to take over the digital landscape. This white paper has been created with an aim to give readers useful information related to the all new player in the industry – Programmatic Advertising. Here we have broken down a few essential parameters into simpler terms for better understanding of programmatic advertising the next level advertising platform that comes with a limitation free and real time bidding formula. On the whole, we aim to deliver a concise … [Read more...]
Factors to be considered while choosing your software consultant
A right consultant is needed for enterprise software projects when in-house software development resources might not possess enough expertise. Businesses may seek assistance of a software consulting firm to get expertise from system integrators and subject matter experts for expediting the project. Many software consulting companies are available to choose from. Let’s find out the factors that need to be considered before selecting the right one. Market Knowledge The software vendor you choose must have the knowledge about the current market and software solutions that can best meet your needs. They should have complete reach within the software market niche. Business … [Read more...]
What are the trends in offshore Software Development Services?
In the current arena of globalization, offshore software development has become popular. The only driving force is not just cost reduction but the flexible services and innovation forms the basis of implementation of offshore development services. It is adopted for enhancing the quality of operations, scalability, space management and effective risk management. The Grant Thornton International Business Report (2014) results have confirmed that outsourcing is an emerging trend for businesses, with 40% of business leaders globally and 43% of larger businesses either currently outsourcing or planning to go for it. The image below shows the service transactions of some regional … [Read more...]
What can Salesforce Really do?
The SFA market grew 12.8% to an estimated $6.9 billion in 2018. Vendors improved AI for data capture, predictive analytics and relationship intelligence in the past year. The Connected Experience Imperative Seventy percent of customers say connected experiences — an engagement with a brand that reflects an understanding of past actions, product usage, and a host of other personalized factors — are very important to winning their business. They expect a consistent experience when connecting with a company, whether they are interacting with a service agent or shopping for a pair of shoes. Despite this desire, disconnected experiences are an all too common occurrence — whether it's the … [Read more...]
How Virtual Assistant works and helps business?
Once you establish your own business, you certainly have a lot of tasks to perform. The startup phase demands many activities pulling you in various directions each day. But you cannot miss out on larger and exciting challenge of growing your business by developing and executing a winning marketing campaign. How can you achieve that? Integrate Virtual assistants to scale your business and realign your budget. Avoid taking major risks at initial stages of growing business As an entrepreneur, you need to follow a proper strategic plan to evade financial risk at start up phase of your business. Incorporating Virtual assistants may be a great idea that can help you achieve your goals and … [Read more...]
10 Simple Tools For Building Mobile Apps Fast
Mobile applications provide best services to its users and these software programs are developed for mobile devices such as smartphones and tablets. Mobile app development requires a lot of hard work and time. However, you can’t invest too much of time in building one app considering the competition around you. You have to be quick and utilize other methods and mobile app development tools that can build apps for you as per your requirement. Let’s find out the mobile app development tools that aid in creating tons of mobile applications without any hassle. 1. Alpha Anywhere Alpha Anywhere is a database-oriented tool used for building hybrid mobile apps or web apps that work … [Read more...]
How Salesforce Increases Its 360° Customer View With Google
MORE... It’s certainly one way to sum up the current marketing landscape. There are more available channels and more information. Consumers have more access, can make more-informed decisions, and hold more power as a result. And that means more — or higher — customer expectations. They expect you to be extremely nimble, transparent, and available to hear from them and then respond accordingly. They want more. In this 24/7, data explosion world, companies are struggling to know their customers so they actually have a chance at meeting these heightened expectations at scale. I think there are a lot of businesses playing catch up. For so long organizations were driven by profit and loss, and … [Read more...]
How to Use AI in Marketing: 3 Ways to Improve Your Customer Journeys
Incorporating artificial Intelligence (AI) into marketing is how you deliver the connected and personalized experiences that customers expect. In fact, a whole 70% of customers say these kinds of experiences — seamless handoffs between departments and channels, and contextualized engagement based on earlier interactions — are very important to winning their business. It’s why a majority of customers (62%) now say they’re open to companies using AI to improve their experiences. As more marketers and customers understand what’s possible with AI, we can only expect those numbers to grow. So, if you’re wondering how to use AI to personalize customer experiences, you’re in the right place. Let’s … [Read more...]
