Technology is ever-changing and so are the marketing trends. The marketing initiatives for your business should be updated to fit in the current trends. Digital marketing has become one of the most important aspects of all businesses. Nowadays it very difficult for businesses to sustain their brand without online marketing. To stay ahead of the competition, you must know about the latest and upcoming trends in online marketing. Here’s a look at the top 5 digital marketing trends of 2020. 1. Video content According to a study by Wyzowl, around 85% of marketers use videos for marketing and business promotions. Video marketing has also helped many brands to increase their conversion … [Read more...]
Importance of Cloud Computing to the E-commerce Industry
E-commerce is related to the trading of services and goods using digital methods. E-commerce is trending because companies such as Amazon, eBay, Flipkart, and many others have gained popularity in the past few years. E-commerce has experienced a hike in the current market because it has made the delivery of goods and services faster and easier than before. Previously, people traveled to long distances to purchase goods that were not available in their local areas. With the evolution of E-commerce, the traveling time has been saved to a greater extent while goods are available on E-commerce websites with just a click of a button. Increased use of E-commerce has also led to companies … [Read more...]
How IoT can influence the Development Process of Mobile App
Mobile apps are dominating the market today, in terms of technology! Mobile apps have become an indispensable part of our life today, and for organizations, it is an essential tool to rank themselves higher in the competitive market. Nowadays, IoT technology and services are trending and have started impacting mobile apps. The Internet of things has improved the mobile app development process to bring more convenience to the users and developers. What is IoT? IoT is a system of interrelated devices or machines that enable the transfer of data over a network that is accessible via the internet. This technology can connect objects like thermostats, cameras, security systems and other … [Read more...]
Coronavirus (COVID-19): How it is impacting Google Organic Search Visibility
Coronavirus is a highly searched term these days. It has impacted a lot of industries and online businesses. Considering the ongoing crisis, businesses are finding innovative ways to reach the audience and provide them services virtually. COVID-19 has also changed the online search behavior and the type of results displayed by the search engines. Take a look at the impact of Coronavirus on Google's organic search visibility of various industries. 1.E-commerce websites Due to lockdowns in many parts of the world, people can’t visit the stores to get regular groceries and goods. In such cases, people try to contact online stores to get essential goods like face masks, … [Read more...]
Salesforce Commerce Cloud features we’re excited about
New: accelerate headless commerce experiences Commerce Cloud empowers developers to build whatever, however, they want with commerce platform features and productivity tools. Today we announce new innovation to speed headless commerce implementations and provide new levels of flexibility and scalability to extend commerce with ease. What this means for you: New and enhanced commerce APIs allow for even faster development of custom commerce apps and experiences to reach shoppers at any touchpoint MuleSoft Accelerator for Commerce Cloud jumpstart commerce integrations and speed commerce projects with pre-built integration templates for ERP and PIM New: Commerce Cloud Developer … [Read more...]
Why Marketing is An Investment, Not An Expense
Marketing is the act of persuading Persuading people to buy a product or service. Often, businesses need to convince customers to buy their product or service instead of a similar one from another company. It goes without saying that marketing is getting harder and harder. Not only is competition fierce, but technology and the digital world are ever-changing. Nailing down a marketing strategy in 2020 is like trying to hit a moving target. Cheryl, our Director of Marketing, recently wrote a post about marketers and their constant search for stakeholder approval. I’ve been part of many pitches and approvals, so I speak from personal experience: getting a room full of opinionated … [Read more...]
Three Pillars of Secure Software Development
Looking for the best software development company? You need to get a better understanding of how to establish a secure process to safeguard your data from all the threats. Stay up to date with the new emerging technologies, the consumer needs and the best practices to protect your valuable data. Check out these security features that a software development company should offer for a safe and better experience. Confidentiality & Control Access While thinking of software security, you need to understand the need to hide, lock up or confound information from the people over the line. The secured information should be accessible only to appropriate resources or people. Identify the … [Read more...]
Why Does Quality Hosting Matter for SEO?
What if your website isn’t ranking on the first page of Google? It will be very difficult for visitors to find your website for your products and services. You know that a well-built Search Engine Optimization (SEO) support is a must for this. Well, did you know, how hosting can support or harm your website? Hosting is the most significant factor that can improve your google ranking. So to grab a better position on the Google search ranking, the first thing you need to do is find the best hosting company. What does a good hosting really mean? Take a detailed look at the key factors that you must expect from a web host. 1) High Uptime/Low Downtime: Sometimes, websites … [Read more...]
Salesforce | Large Real Estate Brand
Overview This customer is one of the fastest growing real estate companies in the eastern hemisphere, and develops a wide-range of infrastructure projects including residential & commercial complexes. To cater to their changing business and customer requirements, the organization chose to migrate to Salesforce as a centralized CRM system. Challenges The customer had higher operational and maintenance costs involved in integrating 3 systems SAP, Oracle CRM on demand and local server to align key business functions. They also faced some serious issues with data redundancy, their ability to send rich text emails, manual email and inconsistency because of multiple … [Read more...]
6 Digital Commerce Trends for Marketing Leaders
Via Gartner contributor: Gloria OmaleMarketing leaders should use these digital commerce trends to meet customer expectations for a more convenient, relevant and streamlined buying journey. Companies are realizing that digital commerce is a key focus for organizations looking to improve customer experience and increase sales. From Amazon Alexa to Snapchat, technology advancement is changing customer expectations of the shopping experience, significantly impacting marketing and digital commerce. The Gartner CMO Spend Survey 2019-2020 revealed that CMOs place digital commerce in the top 3 strategic capabilities, allocating 9.2% of their marketing budget to digital … [Read more...]
