If all of a sudden you discover that your site is ranking for a certain keyword, but the ranking page is irrelevant; what will you do or how will you deal with it? This situation is widely common amongst marketers and this result in frustration for the SEOs. Don’t get so much disturbed as we can help you out in a better way! When experiencing such a situation, it is recommended to prioritize only those pages that matter the most to you. Take care and look through your Google webmaster tools now. Find out keywords that are bringing more traffic for you, and also look at those URLs that are doing well by receiving the most traffic from Google search. Below summed-up are some steps that … [Read more...]
Stop Making SEO Complicated
No matter what; you need to understand how much important search engine optimization is for your business. The search world is crowded with options and resources that are more than enough to simplify the process of your business. As a search marketer, your responsibility is to find out the tricks that would help you operate your business the right way. Factually, search engine optimization or SEO has gone through loads of ups and downs, over the years. It has always been a cost-efficient and valuable strategy for businesses. But many business owners are still too scared by the supposed difficulty of SEO. Instead of executing the strategies, they make the process too much complicated and … [Read more...]
Google Adwords Instigates New Features for Mobile Ads and Maps
Google has come up with some new tools and advanced features to Adwords with the purpose of addressing the consumer shift towards mobile. It was during the Google Performance Summit that this news was revealed by Google. It includes responsive display ads, expanded description lines, customized bidding options, and pilot features for Google Maps which help advertisers to bring in more information about their businesses. It is a fact that of the trillions of searches that are made on Google every year, majority happens on a mobile phone. Google made it clear that half of all web traffic comes from smartphones and tablets. Take a look at some of the announcements that were made by … [Read more...]
How to Maintain Your SEO Ranking?
Every online business aims to generate a consistent source of traffic, but majority fails to do so. After reaching at the top of search engine page, you need to defend your position and this is when your real struggle begins. If you don’t have visitors coming to your website, it is difficult to convert them into loyal and long-term customers. But if you can establish yourself through the lens of Google, it will definitely increase your visibility in search engine queries. To help you secure your ranking in Google, here we have sum up for you some essential tips that need to be followed the right way. Check it out: Update your Website No matter what, updating your site on regular … [Read more...]
Global SEO; All that You Need to Know About!
We all are familiar with the word “SEO” but are you all aware of Global SEO and its benefits? I guess NOT. Factually speaking, only one seventh of the world’s population speaks English and 340 million speak it as their first language. This signifies that more than six billion people are not getting the message if you have English-only mindset. If you sell a product that is available worldwide, localizing your content online will be a great opportunity, especially if your site is close to maxing out the current SEO potential. Online marketer Neil Patel revealed to have increased his traffic by almost 47 percent because he translated his blog into multiple languages. Such results … [Read more...]
Reasons Why Google Suspends Local Listings
Are you suffering because your business listing in Google is suspended? Don’t know what to do? Continue reading this write-up to get an idea of what are the real causes or reasons behind the suspension of local listings. The Google My Business guidelines have long list of things that one should follow, some offenses are really serious than others. To improve your position and avoid such circumstances, check out the facts around suspension. Google will never ever tell you the reason behind your suspension Don’t expect that a Google employee will tell you why your account got suspended. Google will not help rule breakers get better and avoid certain consequences. Two types of … [Read more...]
3 Upcoming Trends in Paid Search to Check Out
Do you have any idea about what will happen in the world of paid search in the coming years? It is really difficult to assume something because recently we have seen significant changes on the search result pages (SERPs). Right hand side ads have disappeared and we have also seen more placement of Google shopping ad units on mobile devices. After going through a bit of research work, we have assembled some crucial data about the upcoming trends in the world of paid search. Though we refer mostly to Google but these predictions apply largely to all the major search engines. Besides, marketers will experience more changes in the paid search landscape. More Shopping Ads It is a … [Read more...]
5 Easy Ways to Build Links for Small Business Website
Link building has always been considered as the backbone of search engine optimization efforts. According to SEO Moz’s “2015 Search Engine Ranking Factors Study”, links have the strongest bond with higher search rankings. Without link building, it is not at all possible for a business to flourish. But, one of the common issue that every small business experience is the struggle to build high quality links. Lacking acquaintance with the latest SEO tactics and best practices is the reason why the small firms still fall for the black hat tactics to build links. This is not at all the right way to move ahead. Search engine will continue its focus on paid anchor placements, link exchange and … [Read more...]
Advertiser’s Respond to Fewer Ads Showing on Google
It is a known fact that, Google recently changed the way ads were displayed before on search engine result pages. This sudden change or update by Google created a buzz amongst the advertisers who were not aware of something like this will happen. But now what? As of now, the update has become live and advertisers are really focusing hard on optimizing their ads so that they can rank better in search engine result pages. We are here to discuss about how the advertisers should respond to this update and what are the steps that they need to implement to achieve better results. Let’s talk about About the Changes That Took Place It was on the month of February, 2016 when Google started … [Read more...]
How to Develop Your Spectacular SEO to Be Super Successful?
If you are doing SEO for a while, chances are that you are pretty good in it. Fighting against the algorithm updates is not that hard, if you have been conscientious about staying ahead of them. But, no matter how hard you work, there always seems to be something missing or lacking. There is no doubt that you already have spectacular SEO strategy, but still you are not being able to generate the right amount of traffic…how is that possible? We are here to discuss about the reasons that are creating obstacles in your path and how to defy them. Let’s start with making a few assumptions about what SEO means or signifies: SEO Search engine optimization is all about optimizing the … [Read more...]
