If done the right way, search engine optimization can be highly profitable for your business. But, using the old techniques can prove dangerous to your SEO strategy. It’s important to focus on tactics that have long term value and will end up providing better results for your site.
So today we’ll help you with avoiding some of the SEO tactics for the better. Do take a quick glance.
Link building is one of the most used SEO practices and search engine ranking algorithm rely heavily on backlinks.
Search engines have grown smart at differentiating high and low-quality links.
If the link is easy to get, it’s probably not worth chasing after. Such links includes blog comment links, guest blogging for links, and buying links. Search engines can penalize you for such spammy links.
If possible, try to focus on natural link building and link quality, rather than quantity.
Over Optimized Anchor Text
Putting exact keywords into anchor texts for both internal and external links used to be a trick for getting your site ahead in search rankings. But now, the scenario has changed completely. Using exact keyword may put your business down or you may end up being charged by Google.
Earlier, when search engines can understand simple signals like keyword density, stuffing keywords into the webpage to make it seem relevant was all the rage. But today, keyword stuffing seems to be an invalid trick. Stuffing too much keywords in a content looks like you’ve done it to get attention and nothing else. Frankly speaking, it doesn’t do much to encourage trust in your company.
Writing Meta-Data for Search Engines
Meta titles and descriptions are crucial ranking factors, but if SEO professionals are writing them only for search engines, they’re not doing well.
The reason behind this is, search engines are now considering click through rate to determine the ranking of your website.
The best you can do is run a PPC campaign to find out what gets the best click through rate.
Spammy Guest Blogging
Guest Blogging is not getting the right results now. Publishing blogs on the wrong sites can cost you. It’s better you focus on creating informative and original content and publishing the same on blog sites. That will help your business grow. If you continue doing guest blogging, make sure you’ve chosen quality blog sites.