Below are some ways to escape a few massive Social Media Marketing Mistakes that happen unknowingly.
A. Inadequate Resource
Robust social media mechanism is a must, it does not matter what business size or industry the business belongs to .Focusing on the right kind of target audience is the deal. If there is limited resource available, with no clear picture of steps to be taken, it is advisable to start with Facebook, research shows that by far Facebook has 1.65 billion active users, with a strong 66 percent logging in on daily basis. Chances of target prospects having a personal account are very high. Study also states that Facebook users spend a minimum of 50 minutes daily surfing Facebook, with a good amount of traffic on Wednesday, Thursday and Friday afternoons, it is the best time to reach out to the target audience.
B. Broader definition to Social Media Marketing.
Businesses might think Social Media Marketing benchmark can be achieved by just claiming business pages on Facebook, Twitter, LinkedIn, Glassdoor and many available platforms. But this narrow approach overlooks the wide variety fundas, which can actually expand a business and reach out to masses in order to drive engagement. Tips that can be made use of are
• Use LinkedIn Showcase pages, in order to highlight successful products and drive traffic directly.
• Facebook or LinkedIn groups are a good way to generate active user communities.
• Maintain a Glassdoor profile, to reinforce company’s brand and message.
• Publish YouTube videos on optimized pages to have better results.
C. Keeping Content Alive
Content is the common element amongst all social media platforms. The very common mistake that marketer’s fall for is, once content is uploaded they believe their job is done. But keeping content alive and fresh is the struggle for businesses.
Tips below can help achieve repeatable content strategy, which will save time and effort.
i. Internal Experts
Taking help from subject matter experts can help save time, allowing the marketing team to come up with stronger content.
ii. Sharing Content
It is imperative to promote all the company’s content on various platforms across social sites.
iii. Re sharing content is the universal key.
Social Media Content is a not a one-and –done theory. It is necessary, to mold available content into different forms like, Infographics, blogs, tweets, Facebook posts, Slide share, Webinars etc, so that it can reach a vast audience via different platforms.
iv. Make it a habit to use images
Images tend to grab attention. To make this point more prominent, Instagram has reached the 500 million counts, which is more than Twitter. Next time no matter what you share, make it visually appealing.
D. New Content formats can’t be avoided
At times marketers are hesitant to create live videos, presentations or Buzzfield articles.But it is very important to indulge in them as 87 percent of marketers are already engaging in creating videos and not only that, but it is one of the most admired forms of content, that keeps prospects engaged. Live videos are a pocket friendly option, when the budget for video editing is not available.Facebook live videos are a readily available option, Facebook has already generated over 8 million video views per day, so it is a smart and inexpensive move.
E. No plans to spend on advertisements.
In the era of Google AdWords, SEO, Organic search and so on, the importance of paid advertisements truly help making businesses visible, increasing conversion rates.
F. Social Media V/S SEO
Social Media and SEO are interrelated, as traffic that leads from social media sites, often reflect in the natural search making businesses more easily visible. Prospects can check out social media pages, company profiles, and more when researching the company, hence it’s important to have an up to date positive view of your business on Social Media.
The take away is, no matter what business you are in or which industry you serve never forget to be socially active. Many businesses simply fail to be active. Social Media is a very flexible platform, and gives basis to try a lot of opportunities. So never forget to be Social.