Responsive ads have a simple work around, all you need to do is enter assets – comprising of headlines, landing page and images. Once your campaign is launched and the assets are approved, AdWords will automatically produce ads that people see. Responsive ads are designed in such a way that they can easily camouflage or blend well across various sizes and styles; the only condition is that the images must follow Google prescribed specifications.
Let’s talk about some expected additions to the feature list of Adwords’ responsive ads.
Let’s begin with the new requirement of square image for a few selected accounts. It appears that Google might be gearing up to test a few new features for responsive ads in Adwords. Google requires two images for a few accounts. The regular landscape that is (1.91:1) along with that it also demands a square image of dimensions (1:1). Square images consequently can give responsive ads, added flexibility on mobile.
Please note the requirement is active in a few accounts. Quoted by an Adwords representative, Google is in the thoughts of introducing brand new features for responsive ads and the image will be competent enough to accommodate different ad placements.
Also said by a Google spokesperson, Google is always in the quest of testing new formats to gauge what works best, and increases user experience. At the moment there is nothing specific to be announced.
Google always is busy discovering various techniques that enhance user experience. Square images are one of the promising features now under litmus test.