The long awaited holiday season is over! It’s the perfect time to focus on your e-commerce business and make it more successful. The competition for the top organic rank is always high and as an e-commerce player, you should start with analyzing the past year’s progress and focus on creating a fresh strategy. Below are some marketing tips that can revive your ecommerce marketing in 2017.
Content Engagement
It’s necessary to create engaging content for your ecommerce website in order to drive traffic. The main challenge for e-commerce players is to find enough resources to support their expanding product portfolio.
Writing product description is a monotonous task, but you need to perform the task in a way so that it looks interesting and engaging. “Automated Insights” turns data into product descriptions. You can also check out with Quill and Lingustat. Product reviews play a decisive role in generating traffic.
Chat Bots
For your info, chat bots take an entirely new approach to customer engagement. These days, leading brands focus more on building brand engagement with newer technologies like Artificial Intelligence (AI). Conversations are more natural and effective than traditional ad or video. Such interactions leave users wanting more. It’s a fact that spreading a word through Chat Bots is simpler and more effective.
Message.io is providing bot developers the private beta access to its bot management platform. This helps in developing and deploying across multiple messaging services.
AR and VR
As per a recent report, by 2020, 100 million consumers will shop in augmented reality. Nowadays, a large number of omni-channel retailers accept both AR and VR as an important part of their customer engagement strategy. With AR and VR, retailers are expecting to increase user’s attention to their brick and mortar store. Both augmented and Virtual reality can transform shopping experience for the online customers.
With the new Google Tango, customers can make product selections online. Other apps are on the way to surprise you with new features. Both the technologies serve as a favorable addition to shopping experience.
Beyond Apps
Since the launch of smartphone, the world is going mobile only. The increasing numbers of mobile driven businesses are building web apps for larger screens. Mobile disruptors like Uber, Flipboard etc are definitely feeling the urge to serve customers across all screen sizes and not just mobile.
For e-commerce players, apps are not the only way to engage customers in the future. Your target should be to bring customer journey across all screen sizes.
Customization
This is not a new strategy. Online product customization results in revenue potential and also has unique space in the online world. With customization, you can charge more for the same products because customers are always ready to pay more for customized products. You can promote so by asking customers to share their designs in the social platform.
Punctuality
Customers love dealing with sites that are punctual with delivery. In the coming years, online businesses should put in their best effort to deliver the product the same day an order is placed. This is because customers dislike the idea of sitting idle for several days waiting for the product to arrive. Some online portal have already started with delivery on the same day, your business needs to follow the same.
Voice Search
If you can think beyond apps, voice search is something that you should definitely pay attention to. This is a rising trend and according to a recent report, mobile voice searches have hugely increased in the past two years. If things work out smoothly, voice browsing will experience loads of innovation to be evolving rapidly.
Transaction
Mobile money transfer is the recent trend in the eCommerce industry. The popularity of mobile money transfer is because of its incredible simplicity and amazing services at the tips of your fingers. With mobile banking you can manage your account as per your convenience and purchase your favorite item whenever you would like to. We would like to see more growth and popularity of mobile money transfer in the e-Commerce industry.
Enhanced Customer Experience
Customer experience is the main motive of the future of an ecommerce organization. If your products or services receive positive reviews online, people will definitely want to buy from your website. To get good reviews from customers, you will have to improve customer experience. This is the reason why 2017 will witness many businesses pleasing the clients through better services. Companies will surely offer more convenient payment systems by accepting bitcoins.
Conclusion
Modern day ecommerce marketing is not only about flattering customers through promotional strategies. It is about making each and every arm of your online business more customer-centric. It is your responsibility to make
