Link building has always been considered as the backbone of search engine optimization efforts. According to SEO Moz’s “2015 Search Engine Ranking Factors Study”, links have the strongest bond with higher search rankings. Without link building, it is not at all possible for a business to flourish. But, one of the common issue that every small business experience is the struggle to build high quality links. Lacking acquaintance with the latest SEO tactics and best practices is the reason why the small firms still fall for the black hat tactics to build links. This is not at all the right way to move ahead.
Search engine will continue its focus on paid anchor placements, link exchange and other approaches to building links. Therefore, the best way is to avoid such old methods and focus on relevant and quality links that can generate real traffic. Here are five easy strategies that you can implement to build links for your small business website in 2016.
Ensure Your Website is Mobile-Friendly
Today, we prefer accessing web through mobile devices. Therefore, it is crucial to have a mobile friendly website. To check whether your site is mobile friendly or not, implement Google’s own mobile site tester and type your website URL in and allow Google to notify you if your site is ready.
In case your website is not mobile ready, make sure you have mobile navigation set on your site. It is crucial to ensure your site loads quickly and can be read and navigated from a mobile device so that it can rank better in the search engine result pages.
Get In Touch With Local Partners
If your business is for a particular geographical area, then building partnership with local organizations is a great way to get quality links from their websites. If having existing partnerships, all you need is to get in touch with those local partners for your benefit. Instead of aiming for big corporations, deal with the locally owned franchise. Another initiative that you can take is sponsoring local events that cater to small business. This can help you get links from the sponsorship page.
Use Social Media
Social media has become the largest promotional platform for both small and large business organizations. 2016 will see more social media engagement because this particular platform plays a major role in ranking your website in Google algorithm. Make sure you are building credible reviews on Google Plus and Facebook and making proper use of other social media platform. Promote your website and connect with your friends so that they can get in touch with your webpage. Connecting with your followers on regular basis will ultimately benefit your business. 2016 is going to witness the power of social media as a ranking factor for your website.
Posting High Quality and Relevant Content
Posting content is not enough, because your content needs to be relevant and of high quality. Ensure the piece of writing you are posting features all the essential keywords so that Google can help it rank better. The content should be relevant to the topic and should feature essential information. Make your content look engaging to the audience. You can simply make use of the following techniques in 2016:
- Use relevant images and engaging texts
- Use keyword in H1 tag
- Meta title should have keyword
- Add videos if possible
- The longer your content, the better it will rank
- Link social media to the post
Create a Resource Page
It’s better to create a local resource page for your website. The page should include useful information for small businesses in your location. For example if you are a clothing retailer in USA, you can create a list of best clothing manufacturers in your place. If your resource page includes useful information, other businesses will link to your page. This will eventually help you get links from the businesses in the industry.
Before your competitors acquire the top rank in search engine result pages, make an effort to get the best links for your website. You can even hire a Digital Marketing Agency for better assistance regarding the matter.