Let’s take a look at this year’s predictions for what’s to come in 2020: #1: Zero-Click Searches Are Going to Continue to Take Over If you saw this repeat prediction coming, you’ve been paying attention. Unfortunately for marketers, ad and organic clicks are steadily on the decline and we’re going to keep a close eye on this one over the course of the next year. Over the next 12 months, we’re expecting marketers to focus on optimizing their web content on Google’s own properties (YouTube, Maps, Images, Knowledge Panels, etc) in an attempt to offset any negative impact to their traffic. #2: It’s Time to Consider Other Communication Channels (Besides Email) As Key Conversion … [Read more...]
Archives for December 2019
Retail, Wholesale + Manufacturing CRM
Overview This company is internationally renowned and is among the largest diamond and jewellery trading companies in the world. Not only have they engaged in huge transactions in jewellery trading, but have also provided a suite of solutions to jewellery retailers, wholesalers and manufacturers alike. Challenges The customer was handling vast quantities of paperwork and was unable to handle their entire process of buying the jewellery, processing and selling efficiently. They wanted a proper all rounder system that would not only in track the workflow at each phase but also help in effective inventory and finance management. The client initially had a legacy system for … [Read more...]
Gartner 2019 peer insights report on AI in Marketing
Applying AI to Web Content Management (WCM) and Digital Experience Platform (DXP) This is content we have curated for you via Gartner Peer Insights 2019 and produced by an award-winning cloud platform for developers and marketers to manage content. Applying AI capabilities to content today for more effective lead generation, conversion, and personalization helps companies stay ahead of the competition tomorrow by transforming the customer experience and helping build a useful Digital Experience Platform (DXP) that will be a competitive differentiator. Marketers struggle with using AI to leverage content and turning data into insights. In “Applying AI to WCM and DXP — … [Read more...]
Spotlight on smart bidding
Google has implemented a lot of machine learning features into its bidding platform in recent years. You can create campaigns in Google Ads and they will optimize almost everything for you. Smart Bidding optimizes your bids to maximize conversions, tapping into Google’s vast tank of signals—including user search query, browser, and language settings; location; and a user’s historical behavior to predict the likelihood of a conversion. From there, Smart Bidding increases your bids when a conversion appears more likely. But what else can be done to help optimize with Smart Bidding? The fundamentals Marketing needs to be data-driven to be effective so consider your data integration. … [Read more...]
