The very real perils of poorly implemented marketing automation We've all heard the old adage fail to plan, plan to fail. Well this statement could never be truer than in the case of marketing and sales automation. SaaS businesses have really duped us all into believing that it's as easy as 1-2-3. It's NOT. Well, buying software is easy yes. But implementing it to work for your business is quite another thing. And this is where things get messy. Here are the 3 Critical Success Factors for a Great Implementation Your Organization Structure Marketing must be led from the C-SuiteYou need to hire and retain top talentTeams need to be aligned vertically and horizontallyClean … [Read more...]
Archives for September 2019
6 things to know about migrating to Salesforce Lightning
Salesforce Lightning has become a distinct and separate platform from its earlier iterations. There's no doubt that development for mobile and custom applications are far more user-friendly than they once were, yet there remain critical considerations to factor in as you make the transition. So let's dive right in shall we Your team will need to learn and adapt to a new user interfaceSalesforce Lightning will feel like a whole new platform at first and getting used to the new interface will take some time. The learning curve won't be steep for seasoned pros but there will be a learning curve nonetheless. While your users get accustomed to the new interface, there is a risk you … [Read more...]
A Detailed Comparison: Programmatic Advertising Vs Google Ads
It is time to think beyond Google Ad words. Yes, that’s right! Till date Google Ads was ruling the internet until Face book ads came into existence. Now the two indeed have a competitor called programmatic advertising that threatens to take over the digital landscape. This white paper has been created with an aim to give readers useful information related to the all new player in the industry – Programmatic Advertising. Here we have broken down a few essential parameters into simpler terms for better understanding of programmatic advertising the next level advertising platform that comes with a limitation free and real time bidding formula. On the whole, we aim to deliver a concise … [Read more...]
Factors to be considered while choosing your software consultant
A right consultant is needed for enterprise software projects when in-house software development resources might not possess enough expertise. Businesses may seek assistance of a software consulting firm to get expertise from system integrators and subject matter experts for expediting the project. Many software consulting companies are available to choose from. Let’s find out the factors that need to be considered before selecting the right one. Market Knowledge The software vendor you choose must have the knowledge about the current market and software solutions that can best meet your needs. They should have complete reach within the software market niche. Business … [Read more...]
