MORE... It’s certainly one way to sum up the current marketing landscape. There are more available channels and more information. Consumers have more access, can make more-informed decisions, and hold more power as a result. And that means more — or higher — customer expectations. They expect you to be extremely nimble, transparent, and available to hear from them and then respond accordingly. They want more. In this 24/7, data explosion world, companies are struggling to know their customers so they actually have a chance at meeting these heightened expectations at scale. I think there are a lot of businesses playing catch up. For so long organizations were driven by profit and loss, and … [Read more...]
Archives for July 2019
How to Use AI in Marketing: 3 Ways to Improve Your Customer Journeys
Incorporating artificial Intelligence (AI) into marketing is how you deliver the connected and personalized experiences that customers expect. In fact, a whole 70% of customers say these kinds of experiences — seamless handoffs between departments and channels, and contextualized engagement based on earlier interactions — are very important to winning their business. It’s why a majority of customers (62%) now say they’re open to companies using AI to improve their experiences. As more marketers and customers understand what’s possible with AI, we can only expect those numbers to grow. So, if you’re wondering how to use AI to personalize customer experiences, you’re in the right place. Let’s … [Read more...]
