Have you ever noticed the speed at which SEO techniques are changing? Well, businesses are indeed confused by this genius but crafty step by Google. Has your company worked through the basics but is now looking for SEO techniques to help gain organic traffic in 2021? You may have gone through the basic SEO requirements like keyword research, creating optimized content, optimizing title tags, and Meta tags, but what next?
Following are ten effective SEO techniques for organic traffic in 2021:
1. Improve User Experience across Your Entire Site
A search engine’s main objective is to find the best achievable results for a user’s query. Businesses need to think about the unvarying desire to show the top results while optimizing their SEO site because poor-quality websites are less likely to rank. If a company website looks unreliable, old-fashioned, substandard, or even slow to load, potential customers will likely bounce back to the SERPs and click on another result.
2. Do Not Overlook Technical SEO
A business website may underperform if technical specifications are ignored. Google has introduced a feature that warns users when they are visiting non-HTTPS websites. HTTPS is the best practice to boost a website’s SEO presence while keeping it secure and make it harder for malicious activities to advantage of your site. If you are working with unsecured encrypted connections, you are knowingly ignoring and driving away from a sizeable chunk of people who are willing to visit your site.
3. Optimize Voice Search
Technology makes life a bit easy and a bit lazy, but the users are all for it. With more than 50% population glued to a smart speaker, and the statistic is bound to increase shortly, it is most safe to say that you consider voice search into your SEO strategy.
4. YouTube SEO Is Equally Advantageous
Video, for the most part, from YouTube, is a common feature in the SERPs. YouTube is the most popular video site on the Internet, with around 2 billion monthly active users watching nearly 1 billion hours of video every day. It is the second most popular social media platform making it the second largest search engine. Most businesses forget about YouTube when it comes to search engines because, honestly, video marketing is not for everyone. Now the scenes have changed, and most users now have video cameras on hand, never a better opportunity to play around with video marketing.
5. Design for Mobile First
There are more smartphone users than laptop users, with 80% of smartphone users worldwide. It is vital to note 40% of the population makes purchases on a smartphone, while 70% of users use mobile phones to check the product’s process, read reviews, check websites, etc., according to a recent report. Therefore when developing a website, it is imperative to make sure business focus on mobile experience more than desktop (which is also necessary)
6. Topic Clusters Instead of Keywords
Change is the only constant, and Google is a firm believer as it’s evolving, and so is the algorithm. The purpose now is to comprehend the users’ intention, like what the users expect, what the users are looking for, and, more particularly, what search results would best help answer the user’s queries.
7. Target Local Searchers with Landing Pages and Listings
46% of searches on Google are from users looking for local information. That could include XYZ shop near me, opening hours, telephone numbers, addresses, etc.
8. Consider Writing Longer Content
A recent SEO study reported that longer content tends to mount up extra backlinks, which often translates to enhanced rankings and generates more traffic. Unfortunately, there is no specific hack to settle how long content should be other than a fair bit of traditional common sense. As a business, one has to decide what information the user would be looking for if they are using a specific keyword that your content is targeting, and start right there.
9. Create a Diverse Backlink Portfolio
Even though the year has changed to 2021, but backlinks remain an essential part of search engine optimization (obviously with excellent quality). Spam links can harm a website. Through quality content, outreach, and influencer marketing, links that are earned are safe and effective. As a website grows and land links from much bigger websites, it usually picks up links from smaller sites. This branches out the link profile making it look natural to other search engines.
10. Create and Optimize XML Sitemap
An XML Sitemaps contains a list of all essential pages available on your website; it acts as a roadmap of your site that helps Google understands your website structure. Additionally, an XML sitemap also helps Google spot essential pages of your website. Sometimes you want all of your site pages to rank, but at times, you create pages that may not be linked with other pages on your website, like orphaned pages. In such a case, it gets difficult for Google to discover those pages, but if you add them in the XML sitemap, it can track them on SERPs.
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