With Google Analytics adding search console reports to help analyze incoming search traffic, it’s a matter of concern for you to focus on improving the paid search performance of your business. Marketers can simply utilize this update to improve their paid search performance. Getting clicks is easy but you must also know what happens to those clicks.
The close integration between Google analytics and search console is a big win for the inbound marketers. But if you are not the one, here for you are some easy and successful tips to improve your paid search performance.
Find out How Organic search Is Generating Traffic
If you think from an organic perspective, you can simply isolate landing pages that generate high clicks through rate, and also have shabby GA engagement metrics. In such a situation, it can be said that the organic takeaway is straightforward; which makes your site engaging. You should always aim for high CTR engagement. It is important to write better ads that directs to the successful page of your site.
Identify pages with on-site engagement
The organic team will be evaluating the titles and descriptions to perk up rankings for high engagement CTR pages. Pages that drive great engagement are worth testing as landing pages on the paid side of things. The best part is that you can evaluate what makes users interested in your content. You can use that interest to drive your paid strategy.
Users arriving from organic search might appear different than those from paid search, but still you can learn from the pages that are doing really well. Find out what is working best on your site and then try to connect so with high potential keywords.
Insights from new devices
Utilize insights from new devices as well. Users responds differently as that is based on what device they are using. You should better understand your organic traffic and execute those lessons to your paid strategy. Besides you can also evaluate what are the terms that are doing well for different devices and use those words as additional context when preparing device bidding strategy for those campaigns.
See which countries are doing well organically
See which countries are doing organically well: Location matters because a successful page can’t be a successful page everywhere. It would be better if you could find out the country report to identify successes and places that needs to be improved. Deciding where to place resources internationally can be tricky sometimes. Something which is already appealing to users, expand on that success with new paid campaigns.
Hopefully it is a bit clear now that these new search console reports in Google analytics will help you reach consumers through organic search. The SEO team is not the only one that can squeeze value out of these reports. If you are focusing in to paid search, you can simply steal insights and make them of your own.Contact Vglobal digital marketing services to improve your paid search performance