If you are doing SEO for a while, chances are that you are pretty good in it. Fighting against the algorithm updates is not that hard, if you have been conscientious about staying ahead of them.
But, no matter how hard you work, there always seems to be something missing or lacking. There is no doubt that you already have spectacular SEO strategy, but still you are not being able to generate the right amount of traffic…how is that possible?
We are here to discuss about the reasons that are creating obstacles in your path and how to defy them.
Let’s start with making a few assumptions about what SEO means or signifies:
Search engine optimization is all about optimizing the website infrastructure, keywords, content, site speed, mobile, local and Image.
You are well aware of all these assumptions and you have got each of these areas perfected on your site, but then, what is the missing component? The answer is Amplification.
Do you know that, even the best optimization is dead without amplification?
Let’s consider SEO as the vehicle of your site’s success. You have the car, the wheels, and the horsepower engine but, still the site is not moving. The reason behind so is, your site needs Fuel. Your site needs the right fuel that can give your SEO the right acceleration (amplification).
Without proper acceleration, it is difficult for any site to sustain in this competitive market. It is easy to blame SEO for the failure of a site, but it is actually the accelerants that are being used or more likely is ignored.
We should never ever forget three facts;
- Content is King
- SEO is dead, and
- We are all publishers now
You know it very well, that Content plays a significant role in accelerating SEO. But it is not only about writing content for the sake of keyword optimization.
A good content strategy is about delivering rich and informative content that readers look out for. But the basic thing is about having a proper strategy. Instead of throwing content here and there, you need to put in your best effort to develop a great content that readers would love to go through.
Social Media Promotion
Writing content is not enough because good content deserves good promotion. Social media provides the best platform for content promotion. Today, there are available plenty of social promotion opportunities for the marketers. You can simply post a link to your content, syndicate it on other blogs and also you can run social ads. Social promotion is considered as an essential aspect of accelerating SEO. Successful social media promotion involves greater amount of social media engagement.
Social Media Engagement
You should not use social media only for selfish purposes. Social media is the platform where you build your brand. It helps you talk directly to your customers, helping you understand what your customers want from your business. Talk to people regarding your business as this will help you make your business better. The better you do with social engagement, the more powerful social media will become an amplification platform – not only for your content but also for your brand and web marketing strategy.
The actual purpose behind SEO is getting visitors to your webpage. The search engines have only one product, the search results. If customers like your product, they will keep on coming back. But if they don’t, automatically they will shift their attention to other search engine page. This means that the primary goal of search engine is to ensure that the product meet customer’s demand.
This brings us to UX. It is not only about having the best product or the best answers or the best solutions. You need to make sure that you provide the best on-site experience to your customers. Proper navigation that leads to easy flow of finding solutions is important. Your responsibility is to make it easy for the visitors to flow from one page to another getting the right information they want. The more your website meets the requirement of searcher, the more Google will rank the site.
While UX focuses on full site experience, conversion optimization is all about improving the actual conversion paths; the visitor follows through the site. The aim is to make every possible improvement on your site. To do so, you need to work hard on every minute detail of your site.
Your only aim and objective should be to make your customers leave your site or webpage fully satisfied.
SEO is not only about optimizing a keyword or webpage, but is also about having the right content strategy along with the other accelerants. Successful SEO involves additional web marketing amplification. So, before you start with SEO work, do plan your strategy and work accordingly.
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