Is it like you have suddenly noticed a dip in website traffic? Your social media, content and email marketing strategy are all on target, but still there is a decrease in overall traffic? What to do?
Nothing to be worried about! Something you need to know very clearly is that, Google updates its algorithm between many a times every year and that doesn’t even include the major updates like Panda and Penguin.
It’s better to keep an eye on your website visits as well as performance to check out the change over time. But if you are getting low traffic and lesser phone calls, it’s time to investigate the matter.
Here, we have prepared a list that includes some essential strategies that one should pay attention to in order to increase website’s traffic. Keep on reading…
Check Your Code
No matter whether you are using Google Analytics or market automation tool, ensure to double check so that you receive the proper performance data from your website.
Analyze Your Keywords
If a few of your website pages has dropped from the first, second and third search result position; that could result in a major drop in site visitors. This is when you should pay attention to your larger traffic driving keywords to see if there has been a downfall in placement across the board.
Even a single drop in placement signifies that Google has seen something suspicious or outdated tactics and this may result in lower search engine ranking. Google can also remove your website completely from its pages.
There are available plenty of keywords tracking software that can work on behalf of you. You just need to check your rankings and monitor for big keyword shifts.
Check for Toxic Backlinks
If you believe that bad backlinks can’t hurt you, you are wrong. Having strong and clean link building practices can even hurt you or you could be in penalty. The credit goes to Google’s penguin update.
What you should do is look for referral links that you wouldn’t want your website linked with. You can do so by taking a look at the referral traffic in web analytics or marketing automation tool and pull up the data. In case you uncover toxic backlinks, prepare a list and call in the professionals.
A key factor in calculating search engine ranking is Domain Authority. This is basically calculated by the frequency of new pages published, total number of inbound and outbound links; and it is so much influential that Google weighs it in algorithm.
So if there is any update to the Domain Authority, it may happen that your page ranking starts falling and you get a loss in website traffic as well. This may be the indication that your site isn’t as good as it used to be. You need to keep an eye on this on a monthly basis. If it is getting better, improve it more by adding content that people would find interesting.
Look Out For Outside Reporting
After applying all the strategies, if you haven’t found the reason, its better you purchase reports from SEMrush. This particular tool provides data to show your rankings, charts to show a drop in organic keywords and check out if there is any algorithmic change.
After you have the data, look at the organic graph and analyze what it is telling you. You can simply pinpoint the particular month and year your decline took a worst turn.
It’s a fact that you will never ever know what Google will change next. Panda and Penguin are just the beginning of changes. Thus, it is always important to keep your ears to the ground. Focusing on the above mentioned strategies will definitely help you fight against the ranking issue.Get in touch with digital marketing agency for your business needs